Soda Grocery Prehrambena ambalaža by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 Гвоздена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ГвозденаГрафика· 2021
Soda Grocery Prehrambena ambalaža
Client: Macau University of Science and Technology
Гвоздена награда A' Design Award Winner in Графика Category
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The Design
About Soda Grocery Prehrambena ambalaža
Soda Grocery je dizajn ambalaže za suvenirske prehrambene proizvode koji se prodaju posetiocima u Makau. Jezik dizajna je inspirisan ambalažom za petarde proizvedenom u Makau tokom dvadesetog veka. Slike četiri žene preuzete sa istorijske ambalaže ponovo su nacrtane kao savremene ilustracije i odštampane u izražajnim bojama. Ilustracije se nalaze na četiri prehrambena pakovanja, a svaka kutija ima dimenzije 185 x 145 x 55 milimetara. Štampani omotni papir i unutrašnje etikete obrađeni su tehnikama reljefnog utiskivanja, UV lakiranja, bronzanja i isecanja (die cutting). Dizajn zadržava regionalni karakter uz istovremeno zadovoljavanje savremenog ukusa.
The Recognition
About the Гвоздена награда A' Design Award
Soda Grocery Prehrambena ambalaža је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Soda Grocery Prehrambena ambalaža буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Soda Grocery Prehrambena ambalaža заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Update to the local graphic packaging design language during the history
- Dimensions & Packaging
- Width 185mm x Depth 145mm x Height 55mm
- Tags
- package, brand, inheritance, graphic, illustration
- Production Technology
- Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
- Design Challenge
- Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
- Research
- Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
- Inspiration
- The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
- Project Duration
- The project started in Macau in March 2020 and will be completed in Macau in June 2020.
- Operation Flow
- In order to facilitate the use of mass consumers, the most common packaging method is adopted
- Team Members
- Shenfan Lan
JingWen Xu - Image Credits
- Shenfan Lan/JingWen Xu
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