Doji Tower Primarna funkcija: Enterijerski dizajn višenamenskog prostora by Massimo Mercurio - Mercurio Design Lab is a highly esteemed winner of the very prestigious 2021 Сребрна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
СребрнаЕнтеријер· 2021
Doji Tower Primarna funkcija: Enterijerski dizajn višenamenskog prostora
by Massimo Mercurio - Mercurio Design Lab
Client: Mercurio Design Lab S.r.l.
Сребрна награда A' Design Award Winner in Ентеријер Category
Verified Award Winner
Verify Award Status for #120874The Design
About Doji Tower Primarna funkcija: Enterijerski dizajn višenamenskog prostora
Tekst: Doji Tower predstavlja enterijerski dizajn šesnaestospratne višenamenske zgrade u Hanoju, Vijetnam. Enterijer se prostire na 18.204 kvadratna metra i obuhvata maloprodajne etaže, korporativne kancelarije, kancelarije za izdavanje i restoran na najvišem nivou. Dizajnerski jezik spaja klasične i savremene elemente, stvarajući art deko karakter. Mermer, zlatni listići, kasetirane tavanice, italijanski mozaik i evropski kristali kombinuju se sa otvorenim prostorima, velikim zaobljenim prozorima i zakrivljenim zidovima. Namera je da se stvori bezvremenski enterijer koji odražava lepotu zlata i dragog kamenja.
The Recognition
About the Сребрна награда A' Design Award
Doji Tower Primarna funkcija: Enterijerski dizajn višenamenskog prostora је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Doji Tower Primarna funkcija: Enterijerski dizajn višenamenskog prostora буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Doji Tower Primarna funkcija: Enterijerski dizajn višenamenskog prostora је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mercurio Design Lab developed a new design language that fuses the classical and contemporary. The blend resulted to an art deco sensibility when applied in the various sections and functionalities of the building. As the merge does not draw a clear line to a specific period in architecture, Doji Tower interior brings forth a timeless creation which bestows a peculiar design impression. The combination is an innovation that outlives evolving colours and trends of time and seasons.
- Dimensions & Packaging
- Doji Tower is a large interior project (18,204 sqm) for the corporate headquarters of a client in Hanoi. It is a 16-storey mixed-use development with many functions within the building: corporate offices and a large retail area for the Doji jewellery products. There is also a high-end restaurant at the topmost level.
- Tags
- Mercurio Design Lab, Massimo Mercurio, Doji Tower, Doji Group headquarter, luxury retail, commercial space, art deco, classical and contemporary, classical and contemporary fusion
- Production Technology
- Marbles, golden decors, carpets, Italian mosaic, and European crystals were incorporated in the overall design of the interiors.
Gold leaf, decorative ceiling medallions, detailing in the cornice and baseboard, wall panels, coffered ceilings, and gold finishes emphasised the classical characteristics.
The contemporary feel is manifested in the open spaces with large and rounded windows for natural light to flow in, fluid and curvaceous walls, modern furniture, ornaments, and furnishings. - Design Challenge
- When Mercurio Design Lab was first appointed, the client wanted a classical design to go along with the pre-existing classical imprint of the building. Mercurio Design Lab, an avant-garde studio, took the challenge and developed a new style language which is a fusion between the classical and contemporary. The blend resulted to an art deco sensibility and is made evident in the various sections and functionalities of the building bestowing a peculiar design impression.
- Research
- Doji is a giant in the field of gold, silver, and gems. The brand is embodied by sophisticated men and women who display elegance, confidence, power, influence, passion, and energy. The interior of Doji Tower reflects the same vibrancy and luxury that the brand Doji represents. The design inculcates to the visiting guests and clients a deeper appreciation of the beauty of gold and gems as these are the fundamental inspiration of the interior design and decoration.
- Inspiration
- Doji Gold and Gems Group, a jewelry powerhouse in Vietnam, commissioned Mercurio Design Lab to do the interiors of Doji Tower, a mixed-use development inspired by the shape of a diamond. To connect and let flourish the excitement from the outside to the inside of the building, MDL designed the interiors to reflect the luxurious lifestyle and design innovation the Doji brand is known for.
- Project Duration
- The Doji Tower interior project in Hanoi, Vietnam was completed in 2019.
- Operation Flow
- The first five floors of the tower is a retail space featuring various sections for showing wedding-related themes and giftware such as watches and other luxury jewellery. Aspects of the interiors in these floors have been designed for different clientele targets. Doji headquarter occupies the 6th to 9th floors while the 10th to 15th floors are for office lease. The offices feature high-end and top quality furniture interiors. On the 16th floor, the topmost level, there is a high-end restaurant.
- Patents
- Copyright: Mercurio Design Lab S.r.l.
- Team Members
- Lead Designer: Massimo Mercurio
Design Director: Kimberly Liu
Design Team: Mercurio Design Lab - Image Credits
- Photography: Abluebird Photography
Video: Janne Rey Soriano
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