MG iSmart Interfejs infotejnment sistema by Star

MG iSmart Interfejs infotejnment sistema by Star is a highly esteemed winner of the very prestigious 2021 Златна награда A' Design Award in Дизајн интерфејса, интеракције и корисничког искуства Competition Category.

ЗлатнаИнтерфејс· 2021

MG iSmart Interfejs infotejnment sistema

by Star

Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Златна награда A' Design Award Winner in Интерфејс Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About MG iSmart Interfejs infotejnment sistema

MG iSmart je interfejs infotejnment sistema dizajniran za automobile brenda MG. Interfejs podržava izlazak na novo tržište kroz prilagođeno rešenje izgrađeno oko povezivosti, digitalnih dodirnih tačaka i pametnih asistenata. Istraživanja i sesije generisanja ideja sa timom brenda i sa korisnicima na ciljnim tržištima usmerili su korisničke tokove. Napravljena su tri prototipa koncepata interakcije, a testirano je šest vizuelnih pravaca pre nego što je jedan konačni pravac odabran i detaljno razvijen. Vozila opremljena sistemom MG iSmart već su na putevima u Indiji i Tajlandu.

The Recognition

About the Златна награда A' Design Award

MG iSmart Interfejs infotejnment sistema је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да MG iSmart Interfejs infotejnment sistema буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. MG iSmart Interfejs infotejnment sistema ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Dimensions & Packaging: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Tags: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Production Technology: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Inspiration: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Project Duration: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Team Members: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.