Ghepard Communication Logo Logo by Morosan Ioana is a highly esteemed winner of the very prestigious 2021 Гвоздена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ГвозденаГрафика· 2021
Ghepard Communication Logo Logo
Client: Ghepard Communication
Гвоздена награда A' Design Award Winner in Графика Category
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The Design
About Ghepard Communication Logo Logo
Logo Ghepard Communication je vizuelni identitet kreiran za marketinšku i komunikacijsku agenciju. Simbol prikazuje dinamičnu siluetu geparda, nacrtanu pomoću dve linije iste debljine u minimalističkom i modernom stilu. Dugačak rep geparda igra značajnu ulogu u dizajnu. Silueta koristi mat zlatnu nijansu kombinovanu sa nijansom sive boje, što znaku daje elegantan izgled. Logotip je postavljen ispod simbola, i oba elementa zajedno formiraju pravougaoni oblik. Logo se može primeniti na beloj, crnoj ili obojenoj pozadini.
The Recognition
About the Гвоздена награда A' Design Award
Ghepard Communication Logo Logo је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Ghepard Communication Logo Logo буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Ghepard Communication Logo Logo заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The exploration process led to an identity that highlights the dynamic silhouette of the cheetah, created from two lines, of the same thickness, which approaches a minimalist and modern style. The cheetah is known not only for its speed, but also for its extremely long tail. This feature played a major role in the design. The color of the silhouette started from gold which is the color of the winners to which was then assigned a matte and modern look. The color has also been associated with a shade of gray which gives the logo a very smooth appearance. This particular aspect makes the logo easier to use and apply to different custom materials.
- Dimensions & Packaging
- The logo can be applied to either a white or a black background. If a colorful background is involved, it's best to use the white logo. The logotype uses the fonts Avenir Roman Bold and Avenir Roman Regular and expresses the name of the Marketing and Communication Agency for which it was created. The symbol is positioned at the top of the logotype, making the silhouette of the cheetah, around which the whole concept was created, stand out even more. The positioning of the logo and symbol fits together in a rectangular shape.
- Tags
- Visual Identity, Logo, Branding, Marketing Agency, Logotype
- Production Technology
- Corel Draw and Adobe Creative Suite.
- Design Challenge
- The main challenge of the project was to capture the dynamism of the animal while keeping a fresh look that would stand out from other marketing agencies' logos.
- Research
- The research objective was to find as many brands as possible that feature the cheetah symbol, see the way it is represented and what kinds of companies use it. This helped identifying the
comparative advantages and creating a unique logo that would catch the eye in a pleasant way. - Inspiration
- The inspiration for creating this logo was the fastest feline on the planet, the cheetah, which is used as the symbol of a Marketing and Communication Agency. The intention was for this logo to highlight, through the silhouette of the cheetah, values such as strength and agility, joined by originality, in a modern and fresh way. These are the fundamental values adopted by the agency for which the logo was created.
- Project Duration
- The project started in August 2020, and was finished in September 2020 in Cluj-Napoca, Romania.
- Operation Flow
- The goal was to create a unique logo for a Marketing and Communication Agency that is easy to use and place on different backgrounds or custom materials.
- Team Members
- Ioana Morosan
- Image Credits
- Product images and animation: Ioana Morosan
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