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Selfie Konditori Slastičarski bar by Alex Kovachev

Selfie Konditori Slastičarski bar by Alex Kovachev is a highly esteemed winner of the very prestigious 2021 Гвоздена награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.


ГвозденаЕнтеријер· 2021

Selfie Konditori Slastičarski bar

by Alex Kovachev

Client: Idea International

Гвоздена награда A' Design Award Winner in Ентеријер Category

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Colors

The Design

About Selfie Konditori Slastičarski bar

Selfie Konditori je slastičarski bar u Tromsu, Norveška, ukupne površine od 130 kvadratnih metara. Enterijer je dizajniran tako da stvori svetao i topao prostor tokom dugih i tamnih severnih dana i noći. Mermer, mesing i ogledala u tonovima zlata kombinovani su sa prirodnim teksturama i bujnim zelenilom, kojih grad ima malo zbog svoje oštre klime. Ogledalski nameštaj i sjajni nameštaj po meri odražavaju temu samorefleksije i radosti koju sugeriše naziv objekta. Šareni elementi su oblikovani da odgovaraju gostima i olakšaju fotografisanje.

The Recognition

About the Гвоздена награда A' Design Award

Selfie Konditori Slastičarski bar је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Selfie Konditori Slastičarski bar буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Selfie Konditori Slastičarski bar заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This eatery in Tromso, Norway was to create a small oasis of brightness in the sometimes long and dreary northern days and nights. As an added requirement the client asked that we make the space into-photogenic a new, but often occurring request nowadays.
Dimensions & Packaging
The total area of the space is 130 square meters.
Tags
dessert bar, energising experience, floral ornaments, brass details, bespoke furniture
Production Technology
The materials such as brass, mirrored fixtures and glossy bespoke furniture used in the interior are reflecting the idea of "the perfect selfie" sticking to the theme of self-reflection and joy.
Design Challenge
The name of the venue "Selfie" was already chosen when we got assigned to work on the interior thus the team needed to find a way not only to give guests a beautiful set when someone is taking their picture but also to facilitate the taking of selfies as much as possible.
Research
We approached the design with a concept to create a decor with bright, warm tones using marble, brass, and gold-toned mirrors as well as natural and warm textures and a lot of greenery, something which the city lacks due to the harsh climate.
Inspiration
The primary inspiration for space came from the already chosen name "Selfie" which proposed a joyful and fun look at the dessert bar concept, creating a fun and bubbly interior, curated by reflections, color, and brass finishings.
Project Duration
The project started in January 2019 and was finished in September 2019 in Tromso, Norway.
Operation Flow
The colorful features in the space are molded to fit the user's needs in order to create an energizing experience.
Team Members
Creative Director: Alex Kovachev
Designer: Gergana Panteva
Image Credits
Image #1: Photographer TJA Studio
Image #2: Photographer TJA Studio
Image #3: Photographer TJA Studio
Image #4: Photographer TJA Studio
Image #5: Photographer TJA Studio

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