Rikchari Primarna funkcija: Ambalaža za kafu by Planetario is a highly esteemed winner of the very prestigious 2021 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2021
Rikchari Primarna funkcija: Ambalaža za kafu
by Planetario
Client: Rikchari Packaging by Planetario
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #121161The Design
About Rikchari Primarna funkcija: Ambalaža za kafu
Tekst knjige: Rikchari je dizajn ambalaže za peruanski brend kafe fokusiran na održivost i društvenu odgovornost. Naziv Rikchari znači probuditi se na kečua jeziku, a slovo C formira siluetu koja podseća i na zrno kafe i na oko. Ambalaža prati dizajn logotipa, koji koristi tipografsku konstrukciju inspirisanu geometrijskim oblicima Inka carstva Perua, poznatim kao Tokapu. Kafa se uzgaja u Čirinosu, u severnom Peruu, na 1700 metara nadmorske visine. Dizajn predstavlja kafu kao organski proizvod sa društvenom svrhom.
The Recognition
About the Гвоздена награда A' Design Award
Rikchari Primarna funkcija: Ambalaža za kafu је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Rikchari Primarna funkcija: Ambalaža za kafu буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Rikchari Primarna funkcija: Ambalaža za kafu заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
- Dimensions & Packaging
- Dimension: 160 mm x 240 mm / Weight: 250 grams
- Tags
- design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
- Production Technology
- This design was done digitally with Adobe programs. Physical proofing was also done to check details.
- Design Challenge
- As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.
Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design. - Research
- The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.
The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality. - Inspiration
- The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
- Project Duration
- The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
- Team Members
- Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz
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