Yashang Hing Tau Ball Primarna funkcija: Ambalaža za hranu by Mars Team is a highly esteemed winner of the very prestigious 2021 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2021
Yashang Hing Tau Ball Primarna funkcija: Ambalaža za hranu
by Mars Team
Client: Shenzhen Baixinglong Creative Packaging Co., Ltd
Сребрна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #121185The Design
About Yashang Hing Tau Ball Primarna funkcija: Ambalaža za hranu
Yashang Hing Tau Ball je dizajn ambalaže za proizvode od ćuftica. Grafika je zasnovana na sirovinama hrane koja se nalazi unutra. Slike životinja raspoređene su kao moderne grafičke kompozicije, a svaka vrsta sirovine identifikovana je kontrastnom bojom. Snažan kontrast boja podržava vizuelni utisak na maloprodajnim policama. Dizajn se takođe poziva na povoljne tradicionalne običaje oblasti Chaoshan u Kini, a oko proizvoda je postavljena crvena koverta. Korišćeni su papirna štampa, plastika prehrambenog kvaliteta i svilena traka. Pakovanje ima dimenzije 260 sa 150 sa 260 milimetara.
The Recognition
About the Сребрна награда A' Design Award
Yashang Hing Tau Ball Primarna funkcija: Ambalaža za hranu је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Yashang Hing Tau Ball Primarna funkcija: Ambalaža za hranu буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Yashang Hing Tau Ball Primarna funkcija: Ambalaža za hranu је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
- Dimensions & Packaging
- 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
- Tags
- Meatball, graphic composition, color composition, animal image
- Production Technology
- Application of paper printing, food grade plastic, silk belt
- Design Challenge
- In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
- Inspiration
- Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
- Project Duration
- The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020
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