Mingniang Ambalaža za piće by Manling Lin is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2021
Mingniang Ambalaža za piće
by Manling Lin
Client: Diga Creative Design
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #121196The Design
About Mingniang Ambalaža za piće
Mingniang je dizajn ambalaže za kineski bajđu (baijiu) pomešan sa koncentrovanom esencijom čaja. Flaša je izrađena od stakla i kombinuje ugrađeni tanki metalni lim sa pejzažnom slikom urezanom na poleđini, koja se pojavljuje kroz prelamanje svetlosti. Akril, samolepljive etikete, sito štampa i kristalni poklopac upotpunjuju ambalažu. Glatke, tekuće linije podsećaju na jezersku vodu kada se posmatraju odozgo i na aromu čaja kada se posmatraju odozdo. Ekološki zelena tonalitet prenosi zdravstvenu temu pića. Ambalaža ima dimenzije 150 x 150 x 338 milimetara.
The Recognition
About the Бронзана награда A' Design Award
Mingniang Ambalaža za piće је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Mingniang Ambalaža za piće буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Mingniang Ambalaža za piće сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This type of packaging is made for a healthy liquor from Luzhoulaojiao. This liquor uses modern biological enzymolysis technology to extract concentrated tea essence to achieve the perfect fusion of tea and wine. The design needs to convey the effects of green ecology and health preservation. The smooth lines resemble the flowing lake water and the fragrance of tea. The ecological greenness implicitly expresses the image of lake water and tea leaves.
- Dimensions & Packaging
- 150mm×150mm×338mm
- Tags
- chinese baijiu , aroma of tea , practices of chinese way of wellbeing , lake water
- Production Technology
- Acrylic, self-adhesive, silk screen, glass bottle combined with embedded metal flakes, crystal cover
- Design Challenge
- This work aims to transfer chinese traditional culture more completely to the world, and make people love chinese traditional culture more. Many attempts were made in the design process. Finally, we chose to break through the original expression of liquor and skillfully combine it with glass with thin metal sheet. However, the proofing of the back sheet metal needs to be carefully made, and the shape needs to be constantly adjusted. It takes some time to consider how to combine the two materials perfectly. However, the new approach will certainly bring difficulties. Designers must constantly spread their national culture to the world in new ways of expression.
- Research
- At present, chinese baijiu is facing the consumption upgrade, and ordinary people pay attention to drinking less and drinking well, that is, drink healthily. Luzhoulaojiao keeps pace with the times, builds healthy liquor, creates an ecological green visual impression in design and improves communication efficiency with consumers.
- Inspiration
- Mingniang is a kind of health chinese baijiu under Luzhoulaojiao. Tea was refined into wine.Packing skillfully uses the chinsese freehand handed down from chinese painting to present a picture with practices of chinese way of wellbeing . Looking from the bottom up, it is the aroma of tea . Seen from top to bottom, it is the flowing water of Jiangyang , magnificent and restrained. Under the refraction of glass, it is smooth and the lines are flowing. Ecological green reflects the form and spirit of Mingniang.
- Project Duration
- 2020.05-2021.05
- Operation Flow
- The works break through the original expression of liquor, combine the thin metal sheet with glass, carve the landscape painting on the back, skillfully convey the oriental charm, and enjoy the scenery under the refraction of light, which is convenient for serialization in business.
- Team Members
- Manling Lin
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