Luzhou Laojiao 1915 Primarna funkcija: Ambalaža za flašu žestokog pića by Haijun Shen is a highly esteemed winner of the very prestigious 2021 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2021
Luzhou Laojiao 1915 Primarna funkcija: Ambalaža za flašu žestokog pića
by Haijun Shen
Client: DIGA Creative design
Сребрна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #121290The Design
About Luzhou Laojiao 1915 Primarna funkcija: Ambalaža za flašu žestokog pića
Luzhou Laojiao 1915 je ambalaža za kinesko žestoko piće baijiu. Flaša je oblikovana poput jedrilice, a vizuelni simboli su prečišćeni sa mape Jiangyang iz Luzhoua. Zakrivljena forma upućuje na tečnost koja teče unutra i pruža prijatan osećaj u ruci. Flaša je izrađena od stakla sa naprskanom bojom i primenjenom oznakom brenda. Kutija je dovršena bronziranjem, reljefom i primenjenom oznakom brenda. Ambalaža ima dimenzije 58 sa 158 sa 350 milimetara. Cilj je lagan i luksuzan izgled za konzumente uzrasta od 30 do 40 godina, sa modernim vrhunskim osećajem koji zadržava tradicionalni karakter.
The Recognition
About the Сребрна награда A' Design Award
Luzhou Laojiao 1915 Primarna funkcija: Ambalaža za flašu žestokog pića је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Luzhou Laojiao 1915 Primarna funkcija: Ambalaža za flašu žestokog pića буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Luzhou Laojiao 1915 Primarna funkcija: Ambalaža za flašu žestokog pića је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
- Dimensions & Packaging
- 58mm×158mm×350mm
- Tags
- Jiangyang map，Luxury ChineseBaijiu，sailboat
- Production Technology
- Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
- Design Challenge
- To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
- Research
- Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
- Inspiration
- The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
- Project Duration
- The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
- Operation Flow
- Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
- Team Members
- Haijun Shen
manling Lin
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