Duxiaoxiao Primarna funkcija: Digitalni asistent sa veštačkom inteligencijom by Baidu Meux - Dou Shen and Yujie Shi is a highly esteemed winner of the very prestigious 2021 Сребрна награда A' Design Award in Дизајн интерфејса, интеракције и корисничког искуства Competition Category.
СребрнаИнтерфејс· 2021
Duxiaoxiao Primarna funkcija: Digitalni asistent sa veštačkom inteligencijom
by Baidu Meux - Dou Shen and Yujie Shi
Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
Сребрна награда A' Design Award Winner in Интерфејс Category
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- Verified Award Winner
- Verify Award Status for #121474
The Design
About Duxiaoxiao Primarna funkcija: Digitalni asistent sa veštačkom inteligencijom
Duxiaoxiao je digitalni asistent sa veštačkom inteligencijom koji ima izgled virtuelnog čoveka. Duxiaoxiao komunicira sa korisnicima putem glasa, izraza lica i pokreta tela, kombinujući zvučnu i vizuelnu povratnu informaciju. Odgovori i informacije prikazuju se na responzivnim interfejsima kreiranim za mobilne uređaje sa operativnim sistemima Android i iOS. Kroz kontinuirani razgovor, asistent razvija različite ličnosti i uči korisničke preferencije. Dizajn podržava prikupljanje strukturiranih informacija i pruža korisnicima osećaj društva.
The Recognition
About the Сребрна награда A' Design Award
Duxiaoxiao Primarna funkcija: Digitalni asistent sa veštačkom inteligencijom је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Duxiaoxiao Primarna funkcija: Digitalni asistent sa veštačkom inteligencijom буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Duxiaoxiao Primarna funkcija: Digitalni asistent sa veštačkom inteligencijom је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Duxiaoxiao, with an appearance of digitalized human, is a new generation of AI digital assistant. Through AI technology, she possesses thinking, expression, emotion, and learning abilities like a human being. By communicating with users, she will gradually develop different personalities and constantly understand users’ preferences. Such anthropomorphic interaction brings a relaxing experience of acquiring structured information and knowledge and an emotional interactive companionship to users
- Dimensions & Packaging
- Duxiaoxiao was given a fully responsive design over multiple screen size of Android and iOS-based mobile devices.
- Tags
- AI, UX, UI Design, virtual human, digital assistant, knowledge acquisition, entertainment and accompany
- Production Technology
- We create vivid expressions, motions, and words for Duxiaoxiao so that she can communicate with users like a friend through the combination of AI technology and Web 3D engine that balance the performance of a variety of devices. Using Sketch, Protopie, Adobe Effect design the app make the Duxiaoxiao fluent and attractive.
- Design Challenge
- One of the most significant challenges we faced is creating the humanlike interaction. We need to catch the features of this experience and design it. We built an ΑΙ digital human interaction system that integrates various forms of human-computer interaction and ΑΙ technology. It enabled Duxiaoxiao to have anthropomorphic thinking, expression, emotion, and independent learning ability.
- Research
- We used questionnaires, user Interviews, and desk research to collect user requirements of virtual assistants and the problems of existed products. Abundant research was performed throughout the design including script rehearsal, motion capture, emotion simulation, and 3D rendering to make Duxiaoxiao look authentic and vivid. We utilized small-scope tests, and collected and analyzed user feedback to improve user experience and product customer satisfaction.
- Inspiration
- Traditional AI assistants are characterized by interacting with users through voice, the experience of which lacks a sense of authenticity. We expect that AI assistants can provide natural, emotional companionship to users with its digital, face-to-face communication while maintaining the traditional voice interaction. Meanwhile, she can provide a new experience of acquiring structured information and knowledge through the audio-visual integration to adapt to a variety of application scenarios
- Project Duration
- The project started in January 2020 and debuted in China in July 2020, it is still going. The team members were based in Beijing, China.
- Operation Flow
- Duxiaoxiao features anthropomorphic multimodal interaction which can interact with users in a way that. Users can ask Duxiaoxiao by voice when they have questions, and she will display answers and information naturally through different motions, voices, expressions, and attractive interfaces. Users also can chat with Duxiaoxiao when they feel alone. Similar to communicating with friends, users will feel warm and acquainted.
- Patents
- patented.ZL 2020 3 0147330.X.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147177.0.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147169.6.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0146983.6.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147167.7.Baidu Online Network Technology (Beijing) Co., Ltd.2020
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020,2020 2020-F-0197184 - Team Members
- Executive Vice President: Dou Shen, Design Director: Yujie Shi, Design Manager: Xuan Li, Designer: Hao Xue, Lei Zhao, Ye Li
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020
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