Hankol Liquor Ambalaža za žestoko piće by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2021
Hankol Liquor Ambalaža za žestoko piće
by Hankol - Ji Hao and Zhang XiaoMing
Client: HANKOL & Ji Hao/Zhang XiaoMing
Сребрна награда A' Design Award Winner in Паковање Category
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The Design
About Hankol Liquor Ambalaža za žestoko piće
Hankol je dizajn ambalaže za žestoko piće sa ukusom sosa. Ime se odnosi na osobu koja pije smelo i radosno, što odražava duh brenda usmeren ka ljudima. Koncept potiče od degustacije naslepo. Kombinovane su pozitivne i negativne forme, a silueta osnivača smeštena je u negativan oblik kako bi se izrazila ideja o nezaboravljanju prvobitne namere. U tipografiji su korišćeni kineska kaligrafija i pečat. Spoljna kutija je izrađena od ekološki prihvatljivog EPP materijala, a metalni logo je ugrađen na prednju površinu.
The Recognition
About the Сребрна награда A' Design Award
Hankol Liquor Ambalaža za žestoko piće је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Hankol Liquor Ambalaža za žestoko piće буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Hankol Liquor Ambalaža za žestoko piće је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
- Dimensions & Packaging
- Outer box size 115mmx100mmx230mm
- Tags
- packaging
- Production Technology
- The outer packaging box uses environmentally friendly EPP materials
- Design Challenge
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Research
- Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
- Inspiration
- The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion. - Project Duration
- Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
- Operation Flow
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Team Members
- HANKOL
Ji Hao
Zhang XiaoMing - Image Credits
- Image all: Photographer Chen yue, 2020
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