Diplomatic Relations Dizajn logotipa by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 Сребрна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
СребрнаГрафика· 2021
Diplomatic Relations Dizajn logotipa
Client: Salvita Design
Сребрна награда A' Design Award Winner in Графика Category
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The Design
About Diplomatic Relations Dizajn logotipa
Diplomatski odnosi je logotip kreiran za Nemačku ambasadu u Viljnusu. Dizajn simbolizuje veze između Litvanije i Nemačke. Inspirisane trobojnim nacionalnim zastavama, za svaku zemlju nacrtane su po tri kvačice u bojama njene zastave. Oznake se pružaju kao dve paralelne strane, poput železničkih pruga koje se razdvajaju, a zatim ponovo spajaju. Crvene kvačice su spojene kako bi predstavljale prijateljstvo i jedinstvo. Obojeni simbol postavljen je na belu pozadinu i može se primeniti na kancelarijski materijal, spoljno oglašavanje i korporativne poklone. Ponavljanjem simbola u nizu formira se šara.
The Recognition
About the Сребрна награда A' Design Award
Diplomatic Relations Dizajn logotipa је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Diplomatic Relations Dizajn logotipa буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Diplomatic Relations Dizajn logotipa је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo was created for the German Embassy in Vilnius to symbolize diplomatic relations between Lithuania and Germany. Inspired by tricolor national flags, three check marks were created for each country using the colors of their flags. The marks represent two parallel sides, like train tracks heading in opposite directions, but coming back together again and being connected. The red check marks are combined, representing friendship and unity between the two countries.
- Dimensions & Packaging
- To enhance the visibility of the logo and keep original colors, it was decided to use a colored symbol on a white background.
- Tags
- Logo, symbol, visual identity, branding, corporate identity, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
- Production Technology
- The symbol of Lithuanian German cooperation is easily applied to stationery, outdoor advertising and corporate gifts. Combining more symbols in one line creates a pattern that can be used in many places.
- Design Challenge
- After drawing numerous symbols, it finally came to a modern and memorable logo design which will be used by the German Embassy in Lithuania for its external communication, events and promotional goods.
- Research
- A national flag is the most easily recognizable country symbol, so while searching for similarities between the two countries, the same patterns stood out in their flags and it was decided to find symbols that could seamlessly utilize these patterns, hence the check marks became a logical design solution.
- Inspiration
- Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Lithuania regained its independence just a few months after the reunification of Germany and diplomatic relations were restored.
- Project Duration
- Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
- Operation Flow
- The symbol highlights the relationship between the two countries by visually uniting the colors of their flags. The logo reflects the moment when two countries diplomatically unite, moving forward together into the future. The colorful marks provide a dynamic symbol, expressing the multifaceted relationship between Lithuania and Germany.
- Image Credits
- Erin Hope Stevens (Copywriter)
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