Night Tales Костим И Мода by Feiyang Zhang

Night Tales Костим И Мода by Feiyang Zhang is a highly esteemed winner of the very prestigious 2021 Гвоздена награда A' Design Award in Дизајн моде, одеће и одевних предмета Competition Category.

ГвозденаМода· 2021

Night Tales Костим И Мода

by Feiyang Zhang

Client: Feiyang Zhang Design

Гвоздена награда A' Design Award Winner in Мода Category

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Colors

The Design

About Night Tales Костим И Мода

Феиианг је имао страст за све мрачне ствари. Ноћна створења; вештице и шума. Сматрала их је мистериозним и невероватно инспиративним. Ова колекција је инспирисана низом мрачних бајки. Феиианг је писала сопствене приче, а затим је створила чудне, очаравајуће ликове. Дизајнирала је одевне предмете који одговарају протагонистима' карактеристичан. Уместо да прво размишља о могућим облицима одеће, Феиианг је извео линије, форме и текстуру из природе, попут крила лептира или коре дрвећа, аранжирао их на различите начине док одређени облици не израсту природно, који се могу применити на људско тело.

The Recognition

About the Гвоздена награда A' Design Award

Night Tales Костим И Мода је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Night Tales Костим И Мода буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Night Tales Костим И Мода заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This collection is inspired by dark fairytales. Feiyang wrote her own stories then created weird, enchanting characters then design garments that fit their characteristic.

For her, the word darkness conjures all manner of things. Unknown. Unseen. Unimaginable. Unbelievable.

Feiyang enjoys the progress of making design through her own stories; by also incorporate my fabrics she created, she wishes this collection could be storytelling.
Dimensions & Packaging: The whole collection contains 5 looks, size 4 women and size 10 men.
Tags: Costume, Storytelling, Couture, Dark Fairytale, Dark fantasy, Royal College of Art
Production Technology: Instead of thinking of possible garment shapes first, Feiyang would derive lines, forms and texture from nature, like butterfly wings or tree barks, arrange them in various ways until certain forms grow naturally out of that which can also be applied to the human body.

Due to Feiyang's obsession of creating her own fabric, the collection incorporates multiple techniques including hand and machine embroidery, knitting, and screen printing. All shoes and accessories were also handmade by herself.

The creation process is almost the same as a fine artist creating an intuitive artwork.
Design Challenge: The biggest challenge was the process of transforming each characters from words to drawings and ultimately into three dimensional forms. Each step requires days of practicing, sampling and prototyping.

Another challenge would be the making of garment, the embroidery were both machine and hand embroidered, which were time consuming and the process requires lots of patience.
Research: The inspiration came from novels, tales and short stories that showcase psychological struggle of different character. The soul of the muses are the twisted personalities of different characters.

Feiyang grew up by reading Lilian Lee and Grimm brother’s fairytales. Their stories are known for their whimsical and supernatural elements; these stories feature combinations of familiar plots, images, and motifs.

After hundreds hours of reading and writing, the weird narratives of Night tales were made.
Inspiration: Feiyang have had a passion for all the dark things. The night creatures; the witches and the forest. She found them mysterious and incredibly inspiring.

Feiyang's design approach is very organic, raw, inherent and artistic. She never start by thinking about which type of garment she wanted to create and what shape it might take any more. Instead, she would looked into herself for inspirations and the nature for references.

This collection is inspired by a series of dark fairytales she wrote.
Project Duration: The project started on March 2017, the initial looks finished in December 2019 in Chicago but more characters are getting made in London 2021. It was featured in Chicago Soho House in May 2017. Also in the Worlds AIDS Day Fashion Show STRUT in December 2017.
Operation Flow: The whole collection is carefully embellished with beading and other embroideries on very light material that has a stable understructure. The wearer can perform, dance freely without too much weights on their body.

All silk organza were hand washed in order to create a softer texture that gives more flow while moving.
Patents: Copyrights belong to Feiyang Zhang, 2020.
Team Members: Designer:Feiyang Zhang
Image Credits: Image #1-5: Photographer Amie Hana/Model Bella Roy and Sarah Hensley/Makeup and Hair Paula De Oliveira Silva/
Designer and Stylist FeiYang Zhang, Night Tales,2018