Mr.Penguin Ambalaža za čaj by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2021
Mr.Penguin Ambalaža za čaj
by Xianfeng Wu
Бронзана награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
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The Design
About Mr.Penguin Ambalaža za čaj
Gospodin Pingvin je dizajn ambalaže za čaj u obliku pingvina. Telo posude izrađeno je od staklastog materijala, tako da sferoidni narandžasti puer čaj unutra ostaje vidljiv. Mek drveni poklopac i tekstilni šal daju ambalaži opušten i moderan izgled. Okretanjem poklopca otkriva se lice lika pingvina. Forma se udaljava od tradicionalne ambalaže za čaj i ima za cilj da privuče mlađe konzumente kineskog čaja. Prazna posuda se može ponovo koristiti kao tegla za odlaganje ili kao vaza. Svaka jedinica ima dimenzije 106 x 106 x 240 milimetara.
The Recognition
About the Бронзана награда A' Design Award
Mr.Penguin Ambalaža za čaj је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Mr.Penguin Ambalaža za čaj буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Mr.Penguin Ambalaža za čaj сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It breaks the traditional form of tea packaging and hopes to cater to more young people who love Chinese tea. The appearance of the product is designed according to the shape of penguin, You can feel a kind of warm picture when displaying.
- Dimensions & Packaging
- 106mmX106mmX240mm
- Tags
- Penguin, tea packaging, water tank, life, leisure
- Production Technology
- Vitreous material is adopted in the creation of tank body, which makes it possible to have a sight of spheroidal orange puer tea inside the tank. Soft wooden cover matches its scarf made it more fashionable and leisure .
- Design Challenge
- In the process of product proofing and production, there are also many obstacles, because the product involves the combination of a variety of materials, most of which are completed by hand. In the process of assembly, there are some difficulties. Through close communication with the manufacturer in the later stage, the product is finally presented perfectly, and the market feedback is good.
- Research
- In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of materials, convenient use of products, environmental protection and recycling can promote the sales of products.
- Inspiration
- Penguin gives people a warm feeling, and tea also gives people a warm heart. We hope that through the IP image of penguin, customers will have a more intimate feeling when they buy, form a symbolic communication, and make the brand more prominent when the products are on the shelves.
- Project Duration
- The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
- Operation Flow
- Additionally, when you turn the cover over, what will come into your eyes is a handsome Mr.Penguin. And that is the original idea of Mr. Penguin. The empty tank can be used as storage tank or vase after you finish drinking the tea in the tank. Thus it can integrate your life very naturally.
- Team Members
- Wu Xianfeng
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