Flatter Your Body Primarna funkcija: Kolekcija ženske odeće by Yunji Lee

Flatter Your Body Primarna funkcija: Kolekcija ženske odeće by Yunji Lee is a highly esteemed winner of the very prestigious 2021 Сребрна награда A' Design Award in Дизајн моде, одеће и одевних предмета Competition Category.

СребрнаМода· 2021

Flatter Your Body Primarna funkcija: Kolekcija ženske odeće

by Yunji Lee

Client: Yunji Lee

Сребрна награда A' Design Award Winner in Мода Category

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Colors

The Design

About Flatter Your Body Primarna funkcija: Kolekcija ženske odeće

Flatter Your Body je kolekcija ženske odeće koja se sastoji od šest odevnih kombinacija kreiranih da odgovaraju različitim tipovima tela. Kolekcija reinterpretira korset, odevni predmet koji je istorijski bio neudoban za nošenje. Svaka kombinacija ima blago labavu siluetu sa vezicama postavljenim oko grudi, struka i bokova. Zatezanje ili opuštanje vezica na odabranim mestima omogućava nosiocu da prilagodi oblik odevnog predmeta. Prugasti dezeni i falte dodaju optičku iluziju koja podržava efekat isticanja lepote tela. Lagana vuna, pamuk i vuneni krep koriste se za prolećnu i letnju sezonu.

The Recognition

About the Сребрна награда A' Design Award

Flatter Your Body Primarna funkcija: Kolekcija ženske odeće је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Flatter Your Body Primarna funkcija: Kolekcija ženske odeće буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Flatter Your Body Primarna funkcija: Kolekcija ženske odeće је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The looks are created with the initial idea to embrace all the different body types. The collection consists of a new revamped version of corsets that were originally discomforting to wear. The silhouette is a bit loose and it can be adjusted depending on your body shape with the lacing straps. In each look, multiple straps are placed around the bust, waist, and hips, which allows you to flatter your body figure by tightening and loosening the straps partially.
Dimensions & Packaging: The whole collection is 6 looks womenswear, size 0-6.
Tags: Optical illusion, Stripe, Corset, Asymmetricity, Embracement
Production Technology: The placement of fabric in each garment also resembles the X-ray of a human body. For example, light and dark blue colored fabrics are layered and patched together, and black is used on the side. Layered items are also presented in the look. As the garments are for the Spring/ Summer season, light wool, cotton, and wool crepe are mainly used. The silhouette is a bit loose and it can be adjusted depending on your body shape with the lacing straps. In each look, multiple straps are placed around the bust, waist, and hips, which allows you to flatter your body figure by tightening and loosening the straps partially. The optical illusion is an additional method that is used to maximize the effect of flattering, and stripe print and pleats are the elements to create the effect. The straps will also create movement in each look, and it will add the effect of optical illusion. The asymmetrical length and unbalanced detail elements will boost the aesthetic.
Design Challenge: The main challenge of this journey was to create the right silhouette and garment construction that resembles a corset but still provide comfort by placing straps at the right place to create the looks that flatter your body shape. Thus, the fabric selection was the most important decision since it resulted in totally different silhouettes depending on fabrics.
Research: The project aims to transform fashion into a non-stereotypical medium, which is used as a tool to help people to express who they are and not to be judged based on what society incorrectly portrays. By the "Beauty Standard" that social media portrays, consumers are being judged by their external looks only.
Inspiration: There exists a desire in human nature to attract and impress by any means necessary and this has been a long-standing goal throughout the history of fashion. A plethora of methods has been employed to achieve this goal. Some of those methods aimed to accentuate, conceal, or even alter the human body shape, but it often results in physical discomfort. Historically, the corset has been developed to satisfy human's goal to flatter the different body figures to fit the "beauty standard" of the era.
Project Duration: The project started in November 2019 and finished in August 2020 in Atlanta, USA.
Operation Flow: The looks can transform the shapes by how much you tighten the straps on the body and where you place the straps depending on the silhouette you want to draw around your body.
Patents: Copyright to Yunji Lee
Image Credits: COPYRIGHT by Yunji Lee,
Photographer, Skye Lin / Model, Allison Head, 2020