La Boutique Jzn Enterijer poslastičarnice by Millton Yu is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
БронзанаЕнтеријер· 2021
La Boutique Jzn Enterijer poslastičarnice
by Millton Yu
Client: M. INTERIOR DESIGN Co., LTD
Бронзана награда A' Design Award Winner in Ентеријер Category
Verified Award Winner
Verify Award Status for #123736The Design
About La Boutique Jzn Enterijer poslastičarnice
La Boutique Jzn je enterijer poslastičarnice u Tajpeju na Tajvanu, završen u novembru 2019. godine. Prostor od 68 kvadratnih metara predstavlja stogodišnji poslastičarski brend na savremen način. Mat zlatno-roze boja zamenjuje rumenu nijansu tradicionalnih svečanosti i daje prodavnici mek i smiren karakter. Kvadratni i kružni oblici deluju kao simboli brenda i pojavljuju se u kineskom mrežastom prozorskom uzorku, obliku plafona, zakrivljenoj ivici pulta, vratima ormarića od pletenog ratana i naslonima stolica, kao i u metalnim linijama ugrađenim u pod.
The Recognition
About the Бронзана награда A' Design Award
La Boutique Jzn Enterijer poslastičarnice је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да La Boutique Jzn Enterijer poslastičarnice буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. La Boutique Jzn Enterijer poslastičarnice сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
- Dimensions & Packaging
- The project is 68 square meter.
- Tags
- Commercial, Shop, Interior Design, Space, Food
- Production Technology
- To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
- Design Challenge
- The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
- Research
- The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
- Inspiration
- While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
- Project Duration
- The project finished in November 2019 in Taipei, Taiwan.
- Operation Flow
- When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
- Team Members
- Designer: Millton Yu
- Image Credits
- Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.
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