Kong-Ke Museum Vizuelni identitet by Googoods is a highly esteemed winner of the very prestigious 2021 Гвоздена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ГвозденаГрафика· 2021
Kong-Ke Museum Vizuelni identitet
by Googoods
Client: Googoods
Гвоздена награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #123804The Design
About Kong-Ke Museum Vizuelni identitet
Kong-Ke muzej je vizuelni identitet za izložbeni prostor u Taičungu, Tajvan, koji ujedno služi i kao mesto za odmor građevinskih radnika. Logotip formira slova kratkim potezima, ostavljajući ih nedovršenim. Nedovršena forma upućuje na prelazni osećaj gradilišta. Sistem vizuelne signalizacije koristi materijale pronađene na licu mesta, poput oplate, otpadnog drveta, kružnih testera i plastičnih vodovodnih cevi. Kante od boje napunjene cementom, vodovodne cevi, polikarbonatne talasaste ploče i rukavice obeležavaju pozicije unutar prostora. Posteri su štampani sito tehnikom na ambalaži od kesa za cement.
The Recognition
About the Гвоздена награда A' Design Award
Kong-Ke Museum Vizuelni identitet је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Kong-Ke Museum Vizuelni identitet буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Kong-Ke Museum Vizuelni identitet заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Using existing materials is a great feature of the workers. The guidance system uses material elements that are often found at the construction site: formwork, excess scrap wood, circular saw blades, and plastic water pipes... to form a layout plan. Paint buckets filled with cement, water pipes, polycarbonate wave boards and gloves: this matching element commonly found in various construction sites constitutes a device that guides the position in the space. The poster uses cement bag packaging for screen printing as a visual expression.
- Dimensions & Packaging
- Various dimensions according to the necessities on-site.
- Tags
- Design, googoods, Graphic, Branding
- Production Technology
- Formwork, Excess Scrap Wood, Circular Saw Blades,
Paint Buckets, Cement, Water Pipes, Polycarbonate Wave Board, Gloves, Cement Bag Packaging - Design Challenge
- In-depth understanding of the work culture. And using existing materials of the workers.
- Research
- The Research objective was to learn and understand the brand's spirit and essence.
- Inspiration
- Kong-Ke Museum is a new-style exhibition venue combined with a work station for workers to rest in Taichung. The logo of Kong-Ke Museum expresses the unfinished form of characters with short strokes. The concept comes from the feeling that the construction site gives people a sense of incompleteness and transition. Through communication with the public and their participation, the whole picture of the museum will be completed.
- Project Duration
- The project started in June 2019 and was completed in November 2019 in Taichung, Taiwan.
- Operation Flow
- Kong-Ke Museum is a new-style exhibition venue combined with a work station for workers to rest.
- Team Members
- Art Director : Chihong Chuang
Graphic Design : Weichi Pai
Project Manager : Iju Lin - Image Credits
- googoods
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