ZhuoQing Pakovanje za čaj by Tiger Pan is a highly esteemed winner of the very prestigious 2021 Златна награда A' Design Award in Дизајн паковања Competition Category.
ЗлатнаПаковање· 2021
ZhuoQing Pakovanje za čaj
by Tiger Pan
Client: Tasly Holding Group
Златна награда A' Design Award Winner in Паковање Category
- 35,034
- Verified Award Winner
- Verify Award Status for #123928
The Design
About ZhuoQing Pakovanje za čaj
ZhuoQing je dizajn pakovanja za instant esenciju Pu'er čaja u prahu. Prah se ekstrahuje kroz dug proces i potpuno se rastvara u vodi bez taloga. Spoljašnja kutija je izrađena od belog lima, unutrašnja kutija od papira, a pojedinačne porcije su umotane u aluminijumsku foliju. Tanka kutija na izvlačenje može se otvoriti i držati jednom rukom, a struktura koja omogućava ponovno zatvaranje čini pakovanje jednostavnim za nošenje i upotrebu. Grafika je zasnovana na narodnim vezenim motivima iz Junana i prikazuje scene sadnje i branja čaja.
The Recognition
About the Златна награда A' Design Award
ZhuoQing Pakovanje za čaj је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да ZhuoQing Pakovanje za čaj буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. ZhuoQing Pakovanje za čaj ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
- Dimensions & Packaging
- Size:395(L)*242(W)*40(H) mm
- Tags
- Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
- Production Technology
- The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil - Design Challenge
- More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
- Research
- There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
- Inspiration
- The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
- Project Duration
- The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
- Operation Flow
- By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
- Patents
- Copyrights belong to Tasly Holding Group, 2020.
- Team Members
- Designer: Tiger Pan, Qian Chi
Illustrator: Ping Yi
Project Manager: Krystal You - Image Credits
- Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
