Mazurro Pakovanje za kafu by 19 Poludnik Agencja Reklamowa is a highly esteemed winner of the very prestigious 2021 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2021
Mazurro Pakovanje za kafu
by 19 Poludnik Agencja Reklamowa
Client: Mazurro
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #124176The Design
About Mazurro Pakovanje za kafu
Mazurro je dizajn pakovanja za kafu. Dizajn se zasniva na prepoznatljivom grafičkom obrascu izgrađenom na slovu M. Obrazac daje kesama za kafu snažan i dominantan izgled. Minimalistička geometrijska forma i izraženi kontrasti pomažu da se kese istaknu na policama prodavnica. Obrazac je inspirisan radom Jozefa Hofmana, jednog od osnivača Bečke radionice, čije su jednostavne forme uticale na rani modernizam. Kese su odštampane fleksografskom tehnikom štampe. Ponuđena su tri ukusa, svaki u drugačijoj boji, sa belom podlogom koja stvara metalik efekat na odabranim delovima.
The Recognition
About the Гвоздена награда A' Design Award
Mazurro Pakovanje za kafu је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Mazurro Pakovanje za kafu буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Mazurro Pakovanje za kafu заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
- Dimensions & Packaging
- 500g packaging: Width 130mm x Depth 75mm x Height 270mm
- Tags
- coffee packaging, packaging design, packaging, coffee, brand identity, communication
- Production Technology
- The packaging design was printed on flexographic printer.
- Design Challenge
- The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
- Research
- It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
- Inspiration
- The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
- Project Duration
- The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
- Operation Flow
- The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places. - Patents
- Not applicable.
- Team Members
- Paweł Mikołajec
Dawid Koruszowic - Image Credits
- Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
