Qin Serija postera by Kaidi Mao is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2021
Qin Serija postera
by Kaidi Mao
Client: Kaidi Mao
Бронзана награда A' Design Award Winner in Графика Category
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The Design
About Qin Serija postera
Ćin je serija postera koja reinterpretira tradiciju kineskog pejzažnog slikarstva kroz digitalne medije. Naziv Ćin potiče od kineske reči koja znači prožimati ili prodirati, a pismeni znak spaja simbole za vodu i srce. Slike nastaju kao fotografije, a zatim se razvijaju pomoću digitalnih alata kao što su Photoshop, Cinema 4D i Procreate. Serija je izrađena u dve veličine i može se prikazati u štampanom obliku ili na ekranu, u galeriji ili kod kuće. Namera je da se taoistički pogled na prirodu predstavi međunarodnoj publici.
The Recognition
About the Бронзана награда A' Design Award
Qin Serija postera је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Qin Serija postera буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Qin Serija postera сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kaidi Mao's examination of the aesthetic and intellectual tradition of Chinese landscape painting has enabled him to understand the connection between classical Chinese painters and their natural environments. To explore such painting's relationship to nature in a contemporary context, Mao has used today's technology to produce digital images inspired by the traditions of China.
- Dimensions & Packaging
- There are two sizes for this poster series: 24 inches x 36 inches, and 24 inches x 30 inches
- Tags
- Art, poster, Taoism, culture, landscape, painting
- Production Technology
- The initial images are from photography, then digitally created using tools like Photoshop, Cinema 4D and Procreate.
- Design Challenge
- The biggest challenge of this project is to visually communicate this East Asian worldview to international viewer, especially under the current political environment.
- Research
- This project is a pictorial reinterpretation of Chinese painters' use of nature to communicate the Taoist notion that the whole planet is permeated by invisible Tao, "the Way of the cosmos, which is evident in nature." Mao has titled this project Qin. Qin, comes from the Chinese word, which means "to permeate", "to seep into". This project allows different cultures, concepts and methods to seep together. The character Qin consists of two parts: the left represents water, and the right represents the heart. Heart can be interpreted as the depth of one's feelings, and when combined with water, expresses something that comes from one's innermost being. Qin explores the aesthetic depth with which Chinese culture responds to, reveres, and honors the natural environment by reexamining pictorial traditions using contemporary digital image production. It also serves as an expression of the connection felt by a producer of such imagery with the underlying concept of Tao that inexpressibly permeates universal being in the Chinese tradition.
- Inspiration
- As a designer from China living in the United States, I have sought to integrate my training in contemporary design with my personal and cultural identity. This has come through an examination of different media and technological approaches. This process has led me to a series of digitally produced design pieces that examine my own Chinese pictorial tradition. These works have also allowed me an alternative approach to understanding The Natural within my practice.
- Project Duration
- The project started in September 2019, finished in May 2020 in Los Angeles.
- Operation Flow
- These posters/graphic arts can be displayed physically and digitally, in a gallery setting or in a home setting.
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