Jinlongquan Yanzhi Паковање by Jin Zhang is a highly esteemed winner of the very prestigious 2022 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2022
Jinlongquan Yanzhi Паковање
by Jin Zhang
Client: InBev jinlongquan beer (Hubei)
Гвоздена награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
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The Design
About Jinlongquan Yanzhi Паковање
Бренд Јинлонгкуан је у Хубеију више од 40 година. Овог пута ствара серију пива које може представљати културу Хубеија. Дизајнер користи кинеску калиграфију да изрази дијалекатску културу. Истовремено, он слика најрепрезентативније зграде и водоводни систем у Хубеију (Хубеи има репутацију провинције са хиљадама језера), ликове и сцене потрошње, и интегрише више укуса живота и осећаја за моду. Људи могу да причају о дијалекту на боци. Погледајте свој родни град на илустрацији да бисте побољшали интеракцију са потрошачима.
The Recognition
About the Гвоздена награда A' Design Award
Jinlongquan Yanzhi Паковање је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Jinlongquan Yanzhi Паковање буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Jinlongquan Yanzhi Паковање заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
- Dimensions & Packaging
- 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
- Tags
- Beer, Hubei, dialect, illustration, Calligraphy, China
- Production Technology
- Glass bottle aluminized paper
- Design Challenge
- The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
- Research
- In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
- Inspiration
- Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
- Project Duration
- The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
- Operation Flow
- While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
- Patents
- Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
- Team Members
- Creative director: Jin Zhang
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