Xiaoxiancao Врећица Чаја by Jin Zhang is a highly esteemed winner of the very prestigious 2022 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2022
Xiaoxiancao Врећица Чаја
by Jin Zhang
Client: Xiao xian cao
Бронзана награда A' Design Award Winner in Паковање Category
- 13,326
- Verified Award Winner
- Verify Award Status for #126463
The Design
About Xiaoxiancao Врећица Чаја
Кроз проучавање порекла кесица чаја, дизајнер је одредио причу у династији Танг и узео испијање чаја са рукавима који покривају уста као главни визуелни израз како би што више људи упознало и заволело чај на занимљивији начин. На полеђини, лако разумљиви &куот;чај&куот; користи се за преношење категорије и побољшање осећаја квалитета. Мала врећица чаја користи врећицу од алуминијумске фолије са независним малим пакетом, што је погодно за потрошаче за ношење и пиће.
The Recognition
About the Бронзана награда A' Design Award
Xiaoxiancao Врећица Чаја је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Xiaoxiancao Врећица Чаја буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Xiaoxiancao Врећица Чаја сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
- Dimensions & Packaging
- Box size285mm*100mm*35mmPackage content3g*10
- Tags
- Tea bag, Tang Dynasty, tea, China, packaging, illustration
- Production Technology
- The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
- Design Challenge
- Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
- Research
- Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
- Inspiration
- In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
- Project Duration
- It will be designed in August 2020 and put on the market in September 2020
- Operation Flow
- The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
- Team Members
- Designer:Jin Zhang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
