Wu Xing Pakovanje by Siwei Lai is a highly esteemed winner of the very prestigious 2022 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2022
Wu Xing Pakovanje
by Siwei Lai
Client: Huyu
Сребрна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #127379The Design
About Wu Xing Pakovanje
Serija radova Wu Xing koristi životinje kao interpretaciju i kategorizuje ih kao pet elemenata prema njihovim karakteristikama. Među njima, kako bi naglasili ciklus simbioze u Wu Xing-u, dizajneri su dodali izlazak i zalazak sunca u svaku ilustraciju, predstavljajući početak i kraj dana. Slikarska kutija predstavlja glavni razvoj strukture, pokazujući utisak tvrdог poveza i klasičnosti. Od kutije u obliku knjige preko otvaranja do strukture pakovanja koja samostalno postaje izložbeni stalak. U ovoj posebnoj strukturi pakovanja, svaka kartica može biti u potpunosti prikazana.
The Recognition
About the Сребрна награда A' Design Award
Wu Xing Pakovanje је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Wu Xing Pakovanje буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Wu Xing Pakovanje је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card of this work “Wu Xing“ can be fully displayed.
- Dimensions & Packaging
- Outer box size: W18×L27×H4 cm; The size of the display stand after unfolding: W53×H22.5×D9 cm
- Tags
- Visual Identity, packaging structure, printed matter
- Design Challenge
- In order for the cards to be fully displayed at one time and to reduce the volume during packaging and transportation. We tested and adjusted many times to have been carried out on the display of the packaging and the folding structure.
- Research
- Our research included: 1. Communications with the client. 2. Defined the tone and manner of the brand 3. Structural packaging design, test, and revise the structure. 4. Visual design.
- Inspiration
- This work “Wu Xing“ presents a series of works that categorize these five elements according to their characteristics, and from my own perspective to use animals as a representative interpretation. Among them, in order to emphasize the cycle of gram and symbiosis in the five elements, I added the sunrise and the sunset in each illustration, representing the beginning and the end of the day.
- Project Duration
- The project started in January 2021 and finished in April 2021, in Taichung City, Taiwan.
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