Дизајн Whoatemytofu Font аутора Yuntong Sun је високо цењени добитник веома престижне награде 2022 Бронзана награда A' Design Award у категорији такмичења Друштвени дизајн.

БронзанаДруштвени· 2022

Whoatemytofu Font

аутор: Yuntong Sun

Клијент: Yuntong Sun

Добитник награде Бронзана награда A' Design Award у категорији Друштвени

39,448

Верификовани добитник награде

Верификујте статус награде за #127987

Погледајте на A' Design Award Саопштење за медије Значка награде

Боје

Дизајн

О дизајну Whoatemytofu Font

Whoatemytofu je društveni dizajnerski projekat izgrađen oko besplatnog fonta otvorenog koda pod nazivom The Tofu Type. Naziv se odnosi na kinesku poslovicu koja koristi jedenje tofua kao metaforu za seksualno uznemiravanje. Oblici slova nastali su procesom sečenja tofua, a negativni prostori podsećaju na isečeni materijal. Projekat takođe uključuje seriju postera i koncept veb-sajta. Posetioci mogu da unesu uvredljive reči koje su čuli tokom uznemiravanja i dobiju poster koji mogu podeliti na društvenim mrežama uz odgovarajući hešteg. Font se može besplatno preuzeti. Cilj je da se žrtvama pruži glas i osećaj jedinstva.

Признање

О награди Бронзана награда A' Design Award

Whoatemytofu Font је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Whoatemytofu Font буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Whoatemytofu Font сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
Димензије и паковање: Poster, 1350px*1080px
Ознаке: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
Технологија производње: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
Дизајнерски изазов: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
Истраживање: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
Инспирација: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
Трајање пројекта: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
Ток рада: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.