Azure City Маркетиншки центар by Baobing Cai is a highly esteemed winner of the very prestigious 2022 Гвоздена награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
ГвозденаЕнтеријер· 2022
Azure City Маркетиншки центар
by Baobing Cai
Client: Cai Baobing
Гвоздена награда A' Design Award Winner in Ентеријер Category
Verified Award Winner
Verify Award Status for #128135The Design
About Azure City Маркетиншки центар
Azure City је ентеријер маркетиншког центра који се налази у Ђинану, Кина, површине 1.200 квадратних метара. Простор обухвата лоби, транзитну уметничку зону, зону са архитектонским моделима и зону за дружење. Једноставне боје, светлост и сенке замагљују границе између зона и стварају отворен визуелни утисак. Обликовани метал са глатким линијама краси лоби. Спирално степениште повезује лоби са осталим зонама, а кристална расвета прати његову закривљену линију. Плафон зоне са моделима израђен је од плавог кристалног стакла. Тема простора је небо, чистота, нискa емисија угљеника и здравље.
The Recognition
About the Гвоздена награда A' Design Award
Azure City Маркетиншки центар је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Azure City Маркетиншки центар буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Azure City Маркетиншки центар заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Azure City Marketing Center sits in Jinan, a sprawling city known for its many natural springs in Shandong province of Eastern China. Its overall design, combined with the community living vision of Azure City, sustains the simple yet impressive style so as to create an immersive visiting experience. It also gives people a feeling of closeness and gentleness as well as reflects the low-carbon, green and healthy brand concept of Azure City.
- Dimensions & Packaging
- Covering a total space of 1,200m2, the Azure City Marketing Center includes a lobby, an art transition area, an architectural model area, a chatting area, etc.
- Tags
- Light and shadow, spiral staircase, special-shaped metal
- Production Technology
- The essence of the design is to show an high-end feeling through simple color combinations, and the use of light, shadow and decorations in the space. It blurs the boundaries between every area in the building to realize interaction and create an ethereal visual feeling. A shaped metal with smooth lines, simple colors decorates the lobby area to show texture and highlight practical uses. With the passage of light and shadow, the static space becomes more fluid and transparent. A revolving staircase, which considers visitors’ aesthetic, emotional appeal and behavior through the use of curves and straight lines, links the lobby to other areas. The shape of the revolving staircase also resembles a beating musical melody, in which a series of crystal lights fall down, embodying owners' longing for a better life in the future. The ceiling of the architectural model area is installed with light and transparent blue crystal glasses, which adds a bit of dynamism to the space. The center maintains a bright atmosphere full of sunlight and air, in which every person can feel comfortable. The design has shown the brand’s position of being high-end and simple as well as conveyed the vision of life in the future.
- Design Challenge
- The essence of the design is to show an high-end feeling through simple color combinations, and the use of light, shadow and decorations in the space. It blurs the boundaries between every area in the building to realize interaction and create an ethereal visual feeling.
- Research
- Rather than piling up elements, an excellent design should be based on a comprehensive study of the space, dimension, shape, light, texture, material, color, etc. to embody people’s experience and spiritual feelings.
- Inspiration
- As Jinan is connected by an efficient and convenient transportation network and the Center is surrounded by plenty of picturesque and idyllic parks, the designers combined modern art techniques with the theme of “sky, purity, low-carbon and health" in the space design of the center to create an immersive visiting experience.
- Project Duration
- April 2021
- Operation Flow
- Designers have also given full play to the principles of light flow, reflection and projection to highlight the rhythm of the space, which fits perfectly with the theme of Azure City. The chatting area is not separated from the architectural model area to meet the interaction needs of the two spaces and creates an ethereal visual feeling. The seating area adopts curved sofa elements to blend with the building in a bid to form a harmonious and relaxed conversation space and atmosphere. The space are connected in a smooth and dynamic way, making the visiting experience better. And the building will be transformed into a center of other functions when the sales phase comes to an end.
- Team Members
- Cai Baobing
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