The Wine Barrel Classic Pakovanje by Antonia Skaraki is a highly esteemed winner of the very prestigious 2022 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2022
The Wine Barrel Classic Pakovanje
Client: The Wine Barrel
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #129344The Design
About The Wine Barrel Classic Pakovanje
Dizajneri su predstavili burad za vino u njegovom prirodnom okruženju – buretu. Koristili su kodove degustacije vina (podrum, buradi, tokovi) i razbili stereotipe vina u bocama, a pakovanje su dizajnirali tako da Vinsko Bure komunicira kvalitet vina uzetog direktno iz bureta i preokrenuli su ustaljenu ideju da dobro vino može postojati samo u staklenoj ambalaži.
The Recognition
About the Гвоздена награда A' Design Award
The Wine Barrel Classic Pakovanje је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да The Wine Barrel Classic Pakovanje буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, The Wine Barrel Classic Pakovanje заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A fine wine isn’t necessarily a bottled wine. This was the core of the challenge; to reverse the established idea that quality wine can only exist in a glass container and to bring down the perception that good wine is an unreachable and elitist hobby that can only be enjoyed within a wine expertise context.
A new wine category came up, The wine out of the box, which is the notion of moving wine from the big barrel to a smaller barrel so as to not lose its natural habitat. - Dimensions & Packaging
- Carton paper, aluminium bag, plastic tap / 17cm Width 14 Height 20,6 cm depth / Hexagonal carton bag
- Tags
- Wine Barrel, wine, Packaging, Design, Barrel, cellar, out_of_the_box
- Production Technology
- TheWineBarrel was made out of cardboard and it’s easily recycleable.
- Design Challenge
- A fine wine isn’t necessarily a bottled wine. This was the core of the challenge; to reverse the established idea that quality wine can only exist in a glass container and to bring down the perception that good wine is an unreachable, elitist hobby that can only be enjoyed within a wine expertise context.
- Research
- Using creativity to democratize the art of wine tasting provided us with an amazing challenge, making the design of TheWineBarrel’s shape the highlight of this project.
- Inspiration
- TheWineBarrel maintains a visual representation of a wine’s natural home, while simultaneously democratizes the process of wine tasting, bringing it down from a crème de la crème ritual to a laid back evening with friends experience. Aside from its appearance, the symbol for this new, shared experience was enforced with the way the wine is served, with the use of a tap on the package.
- Project Duration
- The Project Started in October 2020 in Athens and is still ongoing.
- Operation Flow
- TheWineBarrel offers an easy to carry handle, allowing it to become a perfect gift for visiting friends or family, while its tap makes serving as simple as pouring water on a glass.
- Team Members
- Greative Director: Antonia Skaraki
Art Director: Andreas Deskas
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