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Firstar 37N Haiyun Prodajni centar by Song Hongyang and Li Xin

Firstar 37N Haiyun Prodajni centar by Song Hongyang and Li Xin is a highly esteemed winner of the very prestigious 2022 Бронзана награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.


БронзанаЕнтеријер· 2022

Firstar 37N Haiyun Prodajni centar

by Song Hongyang and Li Xin

Client: SHENZHEN SD DESIGN Co., LTD

Бронзана награда A' Design Award Winner in Ентеријер Category

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The Design

About Firstar 37N Haiyun Prodajni centar

Firstar 37N Haiyun je prodajni centar za projekat odmorišnog imanja u Vejhaju, provincija Šandong. Enterijer se prostire na 2500 kvadratnih metara. Dizajn se inspiriše lokalnim legendama i klasičnim pričama o čarobnim zemljama. U predvorju, tehnologija višekanalne fuzije i akrilni modeli dočaravaju lik Kunpenga. Prostor za prikaz fatamorgane omogućava posetiocima da udobno razmotre ponudu. Glavna zona sa peščanim maketama koristi svetloplave tonove i prigušeno osvetljenje kako bi dočarala prostranstvo univerzuma, sa sunčanim satom u centru. U zoni za pregovore, zakrivljeni vodeni bar smekšava pravougaoni prostor.

The Recognition

About the Бронзана награда A' Design Award

Firstar 37N Haiyun Prodajni centar је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Firstar 37N Haiyun Prodajni centar буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Firstar 37N Haiyun Prodajni centar сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This case is the sales center of a vacation property project. Based on the product positioning, the designer analyzes the psychology of core customers and market demand and considers inciting consumption through space performance.
Dimensions & Packaging
The area of this project is 2500 sqm.
Tags
Minimalist, Modern, Various materials, Light blue, Fairyland
Production Technology
In the lobby, the sight of "Kunpeng Galaxy" from A Happy Excursion is recreated, and the use of multichannel fusion technology and acrylic models revives the appearance of Kunpeng. A "Mirage" showing area is set up in the space so the visitors can immerse themselves in it to learn about the product comfortably.
Design Challenge
Two walls separate the space into three sections, ensuring privacy while maintaining the space integrity. The blue furnishings add a fresh feel to the space. The further negotiation area on the second floor is designed partly as a book bar, and attracts potential customers to learn more about the project. The water bar, book bar and Chinese restaurant can be opened as a whole to the public in the future.
Research
In the negotiation area, the story of Nirvana of the Phoenix is used. The water bar extends throughout the rectangular space with a curved corner on the top to soften the rigidness of the space. The brown color is employed to match the theme and exhibit the nobility of the phoenix, and the lighting above imitates the phoenix in design.
Inspiration
The case is located in Weihai, Shandong, a world leading livable city and the port of departure in the legend of Qinqiao Sunrise, where Qin Shi Huang, the First Emperor of the Qin Dynasty, dispatched 300 boys and girls overseas. Following this storyline, the designer employs fairyland stories from The Trip to Fairland and A Happy Excursion in space design and brings customers into the story to share the experience of the characters.
Project Duration
The project started in April 2020 in Shenzhen and finished in May 2021 in Weihai.
Operation Flow
In the main sand table area, the overall tone changes to light blue, and the dim lighting creates there a vast universe dotted with the sun, the moon and the stars. The sundial represents the center of the universe, and the fairyland that Qin Shi Huang was looking for lies right there. In styling, the concepts of "the round lies in the square" and "the rainwater pools in the courtyard from all four sides" are employed, and the spraying installation and frosted pressed glass create a vivid fairyland in a space of order and perspectives.
Team Members
Song Hongyang
Li Xin
Image Credits
Image #1: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #2: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #3: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #4: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #5: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.

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