RedDog Adult Pet Food Ambalaža za hranu za kućne ljubimce by Shenzhen Hongrui Biological Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2022
RedDog Adult Pet Food Ambalaža za hranu za kućne ljubimce
by Shenzhen Hongrui Biological Technology Co., Ltd.
Client: Shenzhen Hongrui Biological Technology Co., Ltd.
Бронзана награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
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The Design
About RedDog Adult Pet Food Ambalaža za hranu za kućne ljubimce
RedDog Adult Pet Food je dizajn ambalaže za novu nutritivnu formulu osnovne hrane za mačke i pse. Vizuelni centar ambalaže nosi rimski broj 1, koji simbolizuje novi sadržaj i novi početak. Pojednostavljene slike životinja prikazuju da li je hrana namenjena mačkama ili psima. Snažan kontrast tonova boja poboljšava vizuelnu prepoznatljivost. Ambalaža je osmougaono zapečaćena PET doy pack kesa sa zaptivnom sponom, tako da se pakovanje može više puta otvarati i ponovo zatvarati. Dizajn ima za cilj da ojača prepoznatljivost brenda i istakne kvalitet proizvoda.
The Recognition
About the Бронзана награда A' Design Award
RedDog Adult Pet Food Ambalaža za hranu za kućne ljubimce је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да RedDog Adult Pet Food Ambalaža za hranu za kućne ljubimce буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. RedDog Adult Pet Food Ambalaža za hranu za kućne ljubimce сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a new formula pet food launched by the Brand. The core of package design is the Roman numeral 1 located in the visual center of the package, which represents a new content and a new start and implies the most advanced material. The simplified pictures indicate that it is suitable for cats or dogs. The sharp contrast of color tone effectively improves visual recognition.
- Dimensions & Packaging
- 95*130*40mm
60*90*25mm - Tags
- Food packaging, Image identification
- Production Technology
- The package is a PET octagonal sealed doypack with a sealing brace, so that the package can be opened repeatedly and kept sealed. The pet food is processed within four hours with fresh meat, and the freeze-drying spraying process is used, so as to provide excellent palatability.
- Design Challenge
- The challenge in the process of package design is how to enhance brand recognition and show high quality simultaneously. The product takes Roman number 1 as the core and designs an identification symbol with high recognition. In addition, the product has the typographic design in strict accordance with the package requirements of pet staple food.
- Research
- New generation and new standard is the core concept of RedDog new nutritional formula staple food. The new standard refers to new nutrition standard, new absorption standard and new taste standard. RedDog develops a new nutritional formula staple food and redefines the new standard of staple food for cats and dogs, and provides a high quality foundation for the healthy diet of cats and dogs.
- Inspiration
- Achieve a modern style and show the characteristics of new products. The inspiration of animals on the package comes from the corresponding pet category, which aims at improving the indication and recognition.
- Project Duration
- The project was established on June 25, 2021, and the final form was determined on July 9, 2021.
- Operation Flow
- Interaction between pets and their owners is a common close relationship in modern society. The product goal is to attract consumers who pay attention to pet food quality. In this way, the package design that can intuitively show the product quality, has an extraordinary value.
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