K-Chic Idendtitet brenda by Zi Huai Shen is a highly esteemed winner of the very prestigious 2022 Гвоздена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ГвозденаГрафика· 2022
K-Chic Idendtitet brenda
by Zi Huai Shen
Client: Central Kitchen
Гвоздена награда A' Design Award Winner in Графика Category
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Verified Award Winner
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About K-Chic Idendtitet brenda
K-Chic je identitet brenda za posao pripreme pileta u korejskom stilu, namenjen tržištu dostave hrane. Znak kombinuje slovo K sa otiskom pilećeg traga kako bi dočarao ideju ekspedicije. Tipografija je zasnovana na stilu korejskih retro reklama i podseća na uzviknuti slogan. Prateća grafika koristi ratne zastave, drevne mape i pileće ratnike kako bi izrazila temu putovanja korejskog ratnika. Bogate boje označavaju različite ukuse na etiketama i omotima. Glavni vizuelni prikaz smešta prženo pile unutar mape kako bi podstakao apetit.
The Recognition
About the Гвоздена награда A' Design Award
K-Chic Idendtitet brenda је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да K-Chic Idendtitet brenda буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, K-Chic Idendtitet brenda заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games.
- Dimensions & Packaging
- Main image 3600px x 3600px. Optional images 1800px x 1800px
- Tags
- Packaging Design, Brand Identity, Brand Design
- Production Technology
- Tag, Wrap
- Design Challenge
- The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite.
- Research
- The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors.
- Inspiration
- Zi Huai Shen proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.
- Project Duration
- The project started in Nov 2019 in Taiwan and finished in Mar 2020 in Taiwan.
- Team Members
- Zi Huai Shen
- Image Credits
- Designer Zi Huai Shen, Photographer Zi Huai Shen, 2020
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