Lineage de La Foliole Pakovanje za čaj by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Златна награда A' Design Award in Дизајн паковања Competition Category.
ЗлатнаПаковање· 2022
Lineage de La Foliole Pakovanje za čaj
by Tiger Pan
Client: Shenzhen Tasly Industrial Co., Ltd.
Златна награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
- Verify Award Status for #130796
The Design
About Lineage de La Foliole Pakovanje za čaj
Lineage de La Foliole je dizajn pakovanja za esenciju Pu'er čaja. Priprema Pu'er čaja obično zahteva do devet ručnih koraka, dok esencija čaja omogućava uživanje u ukusu putem bržeg metoda ekstrakcije. Pakovanje nosi ikonicu u obliku lista čaja sa zrnastom teksturom, koja upućuje na ekstrakciju esencije iz velikih listova Pu'er čaja. Kineski znakovi u fontu Song Ti raspoređeni su u različitim formama kako bi dali klasičan ton. Linije i odabrani elementi su otisnuti zlatotiskom, a ilustracije su uokvirene zlatom.
The Recognition
About the Златна награда A' Design Award
Lineage de La Foliole Pakovanje za čaj је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Lineage de La Foliole Pakovanje za čaj буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Lineage de La Foliole Pakovanje za čaj ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Normally Pu'er tea must be completed through up to nine manual steps, then the Pu'er Tea Essence allows most people to experience the exquisite taste of Pu'er in the fastest, and most effective extraction method.
- Dimensions & Packaging
- 10 push-box: Width 81.7mm x Depth 22.2mm x Height 87mm
40 sets: Width 93.7mm x Depth 85mm x Height 89mm - Tags
- Tea Essence, Packaging Design, Beverage, Tea & Coffee, Health, Tiger Pan
- Production Technology
- We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
- Design Challenge
- Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
- Research
- We used Chinese characters, the most concise and powerful Chinese cultural symbol, as the design element. The elegant and timeless Song Ti font is arranged in different forms to express a poetic beauty, conveying the product's simple, light, and luxurious tone; overall presenting a classical temperament of antique tomes.
- Inspiration
- Our inspiration comes from the Chinese idiom "A Leaf as the Herald of Autumn (A Straw in the Wind)". Ancient Chinese used a leaf to perceive the world, like "seeing a World in a Grain of Sand, and a Heaven in a Wild Flower" (Blake, W. (1968), 'Auguries of Innocence'). Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
- Project Duration
- The project was done within 3 months. The design is finished in Shenzhen, produced in Shenzhen City, Guangdong Province.
- Operation Flow
- Praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect. The products show up on shelves or counters in good order and eye-catching colors. Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Yuxuan He
Graphic Design: Han Wang
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
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