Бронзана Паковање · 2022
Sunboy Gift Box Ambalaža za semenke suncokreta
by Tiger Pan
- Бронзана награда A' Design Award 2022 in Паковање
- CLIENT: Bayannaoer Sanpangdan Food Co., Ltd
- Estimated Number of Design Views: 14,159
- Verification code C65C00FDCE · Verify this award
Colors
About Sunboy Gift Box Ambalaža za semenke suncokreta
Poklon kutija Sunboy je dizajn ambalaže za grickalice od semenki suncokreta. Poklon kutija sadrži cilindrične limene konzerve koje se mogu ponovo koristiti. Spoljašnja kutija je izrađena od talasastog papira, što ojačava strukturu i olakšava reciklažu. Struktura otvaranja je redefinisana, tako da je kutiju jednostavno sastaviti i rastaviti. Konzerve se međusobno spajaju u modularne setove od jednog, dva ili tri sloja, čime se povećava izložena površina proizvoda i štedi materijal. Odštampana scena koristi stil isecanja papira i prikazuje lik Sunboy kako trči kroz polje suncokreta.
About the Бронзана награда A' Design Award
Sunboy Gift Box Ambalaža za semenke suncokreta је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Sunboy Gift Box Ambalaža za semenke suncokreta буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Sunboy Gift Box Ambalaža za semenke suncokreta сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Press Kit
- Unique Properties
- The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
- Dimensions & Packaging
- Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm - Tags
- Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
- Production Technology
- The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
- Design Challenge
- To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Research
- We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. - Inspiration
- Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Image Credits
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu
