Flora Promotivna animacija proizvoda by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 Гвоздена награда A' Design Award in Дизајн филма, видеа и анимације Competition Category.
ГвозденаФилм· 2022
Flora Promotivna animacija proizvoda
Client: GOODO design
Гвоздена награда A' Design Award Winner in Филм Category
Verified Award Winner
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About Flora Promotivna animacija proizvoda
Flora je kompjuterski generisan animirani film napravljen da predstavi multifunkcionalnu sofu inspirisanu cvetovima u punom cvatu. Film prikazuje dizajnerske elemente, funkcionalne karakteristike, zanatsku izradu i materijale sofe. Umetnička dekonstrukcija, kompozicija kadra, osvetljenje i dizajn teme koriste se kako bi se proizvod predstavio iz mnogih uglova i prenela njegova estetska vrednost. Svi elementi su modelovani trodimenzionalno, animirani u programu Cinema 4D i renderovani pomoću Redshift-a, dok je finalna kompozicija urađena u Adobe After Effects-u. Film je isporučen u Full HD rezoluciji sa 25 kadrova u sekundi.
The Recognition
About the Гвоздена награда A' Design Award
Flora Promotivna animacija proizvoda је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Flora Promotivna animacija proizvoda буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Flora Promotivna animacija proizvoda заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
- Dimensions & Packaging
- 1920 1080 Full HD. Frame Rate 25fps
- Tags
- Sofa, furniture, CGI, art, computer animation, design
- Production Technology
- CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
- Design Challenge
- The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
- Research
- This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
- Inspiration
- The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
- Project Duration
- The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
- Operation Flow
- This is a CG animated video.
- Patents
- 版权属于 COMO， 2021
- Team Members
- Creative Director: Nan Li
Design Director: Hesu Dong - Image Credits
- TECHNO WOOD (SHANGHAI) CO.,LTD.
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