The Sound of Poetry Kampanjski ključni vizual by Chih-Hsi Chen is a highly esteemed winner of the very prestigious 2022 Гвоздена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ГвозденаГрафика· 2022
The Sound of Poetry Kampanjski ključni vizual
Client: Chih-hsi Chen
Гвоздена награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #131359The Design
About The Sound of Poetry Kampanjski ključni vizual
Zvuk poezije je ključni vizual osmišljen za kampanju sa dva dela: pozorišta poezije koje istražuje glas i serije radionica o naučnoj fantastici i univerzumu. Ključni vizual poprima oblik audio zapisa, kakvi se vide na ekranima računara. Prirodni elementi kao što su plamen, lišće i korali izobličeni su u oblike talasa, stvarajući egzotičan i nadrealan efekat. Horizontalni raspored podseća na način na koji su redovi teksta postavljeni u pesmi. Preklopivi poster je odštampan na vlaknastom papiru, mat obrade na jednoj strani da bi se postigla duboka crna pozadina, sa naslovom u srebrnom mastilu.
The Recognition
About the Гвоздена награда A' Design Award
The Sound of Poetry Kampanjski ključni vizual је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да The Sound of Poetry Kampanjski ključni vizual буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, The Sound of Poetry Kampanjski ključni vizual заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There are several examples of visualization of the sounds, such as Chladni figures (similar to concentric circles), and digital waves of audio tracks on the computer screen. However, it is a challenge to combine them with cosmos elements in an innovative, also to provoke sensory stimulation. The key visual design takes the form of audio tracks. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers. The horizontal arrangement of the structure just echoes the text arrangement in the poem, and the entire poster is likewise a poem at the same time.
- Dimensions & Packaging
- Folding poster, w297mm x h42mm (A3)
Card, w180mm x h75mm - Tags
- Poetry, Sound, Wave, Universe, Life
- Production Technology
- In order to create two different touches on both sides of the folding poster, we used paper filled with fibers and matted on one side to keep the saturation of the black-background color right.
The title and information block were both printed in special silver color. - Design Challenge
- The proposition of this campaign combines abstract and concrete concepts. It is a challenge to visualize this unique conflict. Inspired by nature, I distorted and deformed elements such as flames, leaves, corals, est. The whole diagram might looks familiar to the viewers in the first sight, but it turns out to be exotic ultimately.
- Inspiration
- "The Sound of Poetry" campaign is divided into two subprojects: the poetry-theater which discovers the possibility of "voice”, and the workshop series under the theme of “science fiction and universal”.
In the universe, life emerged abruptly at the moment when inorganic matter transformed into organic matter. As some said that poetry is built on all things. Then that would be the time when poetry was created. When flame sparkles, the buds bloom, and the rock falls into pieces, they will all compose the sound of poetry. - Project Duration
- The project started in August 2021 and finished in December 2021 in Taipei, Taiwan. They were exhibited in Thinkers’ Theatre.
- Patents
- Copyrights belong to Chih-hsi Chen.
- Team Members
- Chih-hsi Chen
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