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Unique Me Ambalaža za grožđe by Agilis Design Graphic Design

Unique Me Ambalaža za grožđe by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 Бронзана награда A' Design Award in Дизајн паковања Competition Category.


БронзанаПаковање· 2022

Unique Me Ambalaža za grožđe

by Agilis Design Graphic Design

Бронзана награда A' Design Award Winner in Паковање Category

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Verified Award Winner

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The Design

About Unique Me Ambalaža za grožđe

Unique Me je kartonska ambalaža od papira dizajnirana za svežе grožђе. Dizajn se zasniva na ideji da ne postoje dve iste osobe na svetu po izgledu, mislima, karakteru ili gestovima. Ručno crtane ilustracije daju zrnima grožđa jednostavna lica, tako da je voće predstavljeno kao grupa pojedinaca. Sveža paleta boja i jednostavan raspored elemenata podržavaju temu. Tržište svežeg voća u Kini je izuzetno konkurentno i često koristi obične fotografije voća ili prizore sa farmi. Cilj dizajna Unique Me je da se izdvoji i izgradi emocionalnu vezu sa kupcima.

The Recognition

About the Бронзана награда A' Design Award

Unique Me Ambalaža za grožđe је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Unique Me Ambalaža za grožđe буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Unique Me Ambalaža za grožđe сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
Tags
Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
Production Technology
Paper Carton
Design Challenge
Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
Inspiration
We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
Project Duration
The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
Operation Flow
We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
Team Members
Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan
Image Credits
Photo Credit: Guibin Ji

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