Yangzi River Vizuelni identitet by Hangzhou JC Culture and Arts Co., Ltd is a highly esteemed winner of the very prestigious 2022 Гвоздена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ГвозденаГрафика· 2022
Yangzi River Vizuelni identitet
by Hangzhou JC Culture and Arts Co., Ltd
Client: Hangzhou JC Culture and Arts Co., Ltd
Гвоздена награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #131546The Design
About Yangzi River Vizuelni identitet
Reka Jangce je vizuelni identitet dizajniran za međunarodni konferencijski centar. Isprepletene linije inspirisane su talasastim valovima reke Jangce. Srebrna je osnovna boja, preuzeta sa eloksiranog aluminijuma, glavnog građevinskog materijala centra. Braon i bele linije upotpunjuju paletu boja i dočaravaju tok reke. Asimetrična kompozicija dodaje vizuelnu napetost i osećaj snage. Identitet se primenjuje na štampanim materijalima za poslovnu upotrebu. Dizajn nastavlja temu talasa prisutnu u arhitekturi objekta.
The Recognition
About the Гвоздена награда A' Design Award
Yangzi River Vizuelni identitet је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Yangzi River Vizuelni identitet буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Yangzi River Vizuelni identitet заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This product is a VI visual design project designed mainly for the Yangtze River International Conference Center. The interlaced lines are inspired by the undulating waves of the Yangtze River. The main color is silver, which is taken from the symbolic color of anodized aluminum, the main building material, showing the international and modern image of the International Conference Center. With the asymmetric design, it further enhances the visual tension and sense of strength of VI design, implying the courage and resolve of international leaders of all walks of life to face the storm in life.
- Production Technology
- VI and offline material design are mainly for international high-end users, and their style and structures could better match the style of business people.
It conveys the spiritual connotation of the Yangtze River International Conference Center beating various challenges. - Research
- 1. The Yangtze River gave birth to the civilization of Nanjing of nearly 2600 years. The Yangtze River as the element shows the unique regional culture of the city to all walks of life at home and abroad and conveied the cooperation attitude towards opening up and inclusiveness.
- Inspiration
- Inspired by the magnificent landscape of the Yangtze River, the brand image design continues the theme of "Waves Rolling One Higher Than Another" in architectural design. It convey the concept of inclusiveness and navigation of the Yangtze River International Conference Center.
- Operation Flow
- 1. With the inspiration source coming from the Yangtze River, it adopts asymmetric wave shape as the main constituent element.
2. Using silver and brown as the main colors and white lines, it symbolizes the endless and flowing river and the force of forging ahead.
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