Tsingtao Beer Ambalaža za poklon-kutiju piva by Tsingtao Brewery Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2022
Tsingtao Beer Ambalaža za poklon-kutiju piva
by Tsingtao Brewery Culture Media Co., Ltd.
Client: Tsingtao Brewery Culture Media Co.,Ltd.
Сребрна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #132955The Design
About Tsingtao Beer Ambalaža za poklon-kutiju piva
Tsingtao pivo je ambalaža za poklon-kutiju napravljena povodom 120. godišnjice brenda. Dizajn sadrži tri vintage Pilsner piva i inspirisan je prepoznatljivom arhitekturom Qingdaa. Ilustracija kombinuje lokalne znamenitosti sa kulturom brenda, prikazujući vezu između brenda i regionalne kulture. Spoljašnja kutija se otvara na obe strane, pokret inspirisan cvetanjem hmelja, jednog od sastojaka piva. Pivo se otkriva kada se poklon-kutija otvori. Korišćen je specijalni papir, a proizvodnja uključuje UV štampu, vruće utiskivanje folije i reljefno utiskivanje.
The Recognition
About the Сребрна награда A' Design Award
Tsingtao Beer Ambalaža za poklon-kutiju piva је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Tsingtao Beer Ambalaža za poklon-kutiju piva буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Tsingtao Beer Ambalaža za poklon-kutiju piva је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
- Dimensions & Packaging
- Width 276mm x Depth 90mm x Height 286mm
- Tags
- Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
- Production Technology
- Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
- Design Challenge
- The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
- Research
- It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
- Inspiration
- The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
- Project Duration
- This project was started in January 2021 in Qingdao, and was finished in April 2022.
- Operation Flow
- The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
- Team Members
- Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu
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