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Marathon T-Shirt Графика by Chika Kakazu

Marathon T-Shirt Графика by Chika Kakazu is a highly esteemed winner of the very prestigious 2022 Гвоздена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.


ГвозденаГрафика· 2022

Marathon T-Shirt Графика

by Chika Kakazu

Client: Chika Kakazu

Гвоздена награда A' Design Award Winner in Графика Category

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Verified Award Winner

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Colors

The Design

About Marathon T-Shirt Графика

Као бесплатна услуга за маратонце, оригиналне иконе су дизајниране и обезбеђене као налепнице за пренос топлоте како би се створиле јединствене прилагођене мајице у кафићу у Токију. Да би био поклон за памћење за тркаче из целог света, иконе су се одразиле на Јапан и маратонске теме као што су планина Фуџи, мапа Јапана, оригами, патике за трчање и маратонци.

The Recognition

About the Гвоздена награда A' Design Award

Marathon T-Shirt Графика је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Marathon T-Shirt Графика буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Marathon T-Shirt Графика заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
To design original icons & create one of a kind T-shirt for the marathon runners as a complimentary gift service at a cafe in Tokyo, Japan. (all of the marathon attendees get T-shirts and they can apply the target/or finish time and icons of their favorite selections to their T-shirts.) The purpose of this T-shirt customization event is to create a special reward for marathon runners, and to increase the awareness of the cafe.
Dimensions & Packaging
Each icon size is approximately around 30-40mm width/height.
Tags
Icons, Design, T-shirt Design, Graphic Design
Production Technology
The designs were made in Adobe Illustrator and Adobe Photoshop. All of the icons are created as a shimmer/metallic heat transfer labels so that we could apply these heat transfer labels to the T-shirt at the event.
Design Challenge
Many Japanese brands are creating lots of Japan-theme designs to attract global tourists, so it was very challenging not to be the same designs/styles that have been released already.
Research
First, I researched the keyword of Tokyo and Marathon, then came up with 3 different concept ideas (Mini Lifestyle, Minimal Japan, and Pixel Japan).
Inspiration
I tried to keep consistent with the concept of marathon, runner, and Tokyo in this minimal icons. All of the icons had to relate to these 3 concepts.
Project Duration
Proposal submitted in Feb 13th, 2019, and executed the event in Feb 28 - March 4th, 2019 in Tokyo, Japan.
Operation Flow
Marathon runners were not only coming from Japan, but also worldwide. To be able to make the design attractive for global marathon runners, I focused on the the design as simple yet intelligible as possible.
Team Members
Designer: Chika Kakazu
Designer: Krisakorn Tantitemit

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