Shengming Shijia Poklon-kutija za čaj by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2022
Shengming Shijia Poklon-kutija za čaj
by Hangzhou Xianlin Tea Co., Ltd.
Client: Hangzhou Xianlin Tea Co., Ltd.
Сребрна награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
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The Design
About Shengming Shijia Poklon-kutija za čaj
Shengming Shijia je poklon-kutija za čaj koja predstavlja lokalne predele povezane sa kulturom pijenja čaja. Spoljna kutija reprodukuje prizor poznat kao Tri jezerca koja odslikavaju Mesec, izrađen od papira uz primenu tehnika štampe i utiskivanja. Osnovna boja je mastilo-plava, koja priziva noć. Dve izbušene polovine na spoljnoj kutiji spajaju se u pun Mesec pre nego što se ambalaža otvori. Spoljna kutija se izvlači sa dve strane, otkrivajući uredno raspoređene otiske okruglog Meseca na unutrašnjoj kutiji. Dizajn povezuje čuveni lokalni prizor sa smirenim raspoloženjem tokom degustacije čaja.
The Recognition
About the Сребрна награда A' Design Award
Shengming Shijia Poklon-kutija za čaj је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Shengming Shijia Poklon-kutija za čaj буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Shengming Shijia Poklon-kutija za čaj је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- Production Technology
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Design Challenge
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Research
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Inspiration
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
- Project Duration
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
- Operation Flow
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
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