Baidu for the Elderly Mobilna aplikacija — аутор Baidu Meux

Дизајн Baidu for the Elderly Mobilna aplikacija аутора Baidu Meux је високо цењени добитник веома престижне награде 2022 Бронзана награда A' Design Award у категорији такмичења Дизајн мобилних технологија, апликација и софтвера.

БронзанаМобилни· 2022

Baidu for the Elderly Mobilna aplikacija

аутор: Baidu Meux

Клијент: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Добитник награде Бронзана награда A' Design Award у категорији Мобилни

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Верификовани добитник награде

Верификујте статус награде за #133660

Погледајте на A' Design Award Саопштење за медије Значка награде

Боје

Дизајн

О дизајну Baidu for the Elderly Mobilna aplikacija

Baidu za starije je mobilna aplikacija koja pruža sadržaj i usluge za starije korisnike. Aplikacija koristi dizajn sistem prilagođen starijim osobama, sa većim fontovima, jedinstvenim izgledom feed-a, uvećanim dodirnim površinama i jednostavnim izražavanjem. Sav sadržaj može se čitati ili slušati. Video zapisi sadrže inteligentne titlove. Glasovna i pretraga putem slike omogućavaju starijim korisnicima da pretražuju izgovaranjem reči ili fotografisanjem. Sinteza govora može koristiti snimljene glasove članova porodice za čitanje tekstova naglas. Aplikacija radi na Android i iOS sistemima.

Признање

О награди Бронзана награда A' Design Award

Baidu for the Elderly Mobilna aplikacija је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Baidu for the Elderly Mobilna aplikacija буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Baidu for the Elderly Mobilna aplikacija сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Димензије и паковање: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Ознаке: UX, the Elderly, Age-friendly, AI, Online Service
Технологија производње: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Дизајнерски изазов: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Истраживање: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Инспирација: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Трајање пројекта: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Ток рада: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Патенти: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Чланови тима: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Заслуге за фотографије: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021