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Pindao Tiancheng Primarna funkcija: Pakovanje za alkoholno piće by Jun Li

Pindao Tiancheng Primarna funkcija: Pakovanje za alkoholno piće by Jun Li is a highly esteemed winner of the very prestigious 2022 Бронзана награда A' Design Award in Дизајн паковања Competition Category.


БронзанаПаковање· 2022

Pindao Tiancheng Primarna funkcija: Pakovanje za alkoholno piće

by Jun Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Бронзана награда A' Design Award Winner in Паковање Category

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Verified Award Winner

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Colors

The Design

About Pindao Tiancheng Primarna funkcija: Pakovanje za alkoholno piće

Tekst knjige: Pindao Tiancheng je dizajn pakovanja za brend alkoholnih pića, zasnovan na taoističkoj kulturi. Staklena boca je oblikovana kao broj jedan, što predstavlja referencu na taoističku ideju da jedno rađa sve stvari. Jednostavna forma odražava kulturu brenda i čini proizvod lako prepoznatljivim. Staklena boca je obojena raspršivanjem, a šara je zapečena na površini. Kutija je izrađena od specijalnog papira sa bronzanim otiskom i reljefnim ukrasom, dimenzija 150 sa 120 sa 300 milimetara. Kutija se otvara sa strane radi lakšeg izlaganja. Nakon upotrebe, boca može poslužiti kao vaza ili ukras.

The Recognition

About the Бронзана награда A' Design Award

Pindao Tiancheng Primarna funkcija: Pakovanje za alkoholno piće је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Pindao Tiancheng Primarna funkcija: Pakovanje za alkoholno piće буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Pindao Tiancheng Primarna funkcija: Pakovanje za alkoholno piće сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The creative design revolves around the oriental "Tao" culture, Dao produces one, one life two, two produces three, and three produces everything. In Taoist culture, Tao is the root of everything; it contains everything in the universe. According to Daoshengyi's theory, creativity expresses the Taoist thought of mixing everything into one through the bottle-shaped design as a number "1". The design language that uses the avenue to the simplicity, reflects the brand connotation 。
Dimensions & Packaging
The size of the box is 150mm X 120mm X H300mm, and the box is opened from the side.
Tags
Taoist Culture,Simplicity, Differentiation
Production Technology
The glass bottle is sprayed with color and the pattern is baked, and the box is bronzed with special paper to hit the convex.
Design Challenge
It took us a long time to conquer through the excavation and reflection of the "Tao" culture.
Research
Achieved to reflect the connotation of brand culture, enhance the sense of value of the product, and increase sales.highlighting the brand culture, making it easy for consumers to remember, saving consumers the time and cost of choosing products,
Inspiration
The bottle shape designed with the number "1" not only reflects Taoist culture but also highlights the core selling point of the product.reflects the brand connotation of Pindao Tiancheng Liquor. highly differentiated and aesthetic, which attracts consumers.The bottle shape the concept of Daoshengyi and resonates.The bottle is very beautiful and can be used as a holiday decoration or as a vase after use.
Project Duration
The project started in January 2021 and will be completed in April 2021.
Operation Flow
The box is opened from the side for easy display.The box is simple, easy to open, and easy to produce.low cost, high value, and a good product experience.
Team Members
Jun Li

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