Zaotu Shaofang Ambalaža za alkoholno piće by Bo Gao is a highly esteemed winner of the very prestigious 2022 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2022
Zaotu Shaofang Ambalaža za alkoholno piće
by Bo Gao
Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #133743The Design
About Zaotu Shaofang Ambalaža za alkoholno piće
Zaotu Shaofang je dizajn ambalaže za alkoholno piće proizvedeno uz upotrebu belog bentonita, gline koja se dodaje u blato jame za fermentaciju. Ambalaža koristi belu boju bentonita kao svoju osnovnu boju. Planine, sunčeva svetlost, oblaci, voda, drveće i ptice kombinovani su u šablon oblikovan poput kineskih znakova za bentonit. Šablon odražava okruženje u kojem se proizvodi vino i glavnu karakteristiku proizvoda. Kutija se otvara od sredine ka levoj i desnoj strani, a unutrašnja kutija se pomera napred radi prikaza. Kutija je izrađena od specijalnog papira sa pozlatom, dok je staklena boca prskana u belo sa pečenim šablonom.
The Recognition
About the Бронзана награда A' Design Award
Zaotu Shaofang Ambalaža za alkoholno piće је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Zaotu Shaofang Ambalaža za alkoholno piće буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Zaotu Shaofang Ambalaža za alkoholno piće сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of "bentonite" font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.
- Dimensions & Packaging
- Packing box size: 145mm X 110mm X H285mm
- Tags
- Symbolization, Simplicity, Differentiation
- Production Technology
- The packing box is opened from the left and right in the middle, and the inner box is ejected forward for easy display. The box is gilded with special paper, the glass bottle is sprayed white, and the pattern is baked.
- Design Challenge
- The biggest problem we encountered in the design was how to cleverly highlight the selling point of "bentonite" so that the product has a high sense of value. Through our design, we have achieved these two points very well.
- Research
- The biggest feature of this product is the processing of "Benton Clay" into wine. Therefore, the focus of the design is to enlarge the text of the Chinese "Bentonite" and then shape it on the bottle. Let consumers understand the selling point of the product as soon as they see the product, and shape the memory point of the brand.
- Inspiration
- This design highlights the selling point of "bentonite" and makes the product have a high sense of value. Through our design.The graphic design of the core "bentonite" lets consumers know the selling pointand remember the visual symbols of products.the ultimate simple design to attract consumers.
- Project Duration
- The work started in July 2019 and was completed in December 2019
- Operation Flow
- The packing box opens from the middle left and right, and the inner box pops forward for easy display.the box is simple, easy to open and easy to produce.Packaging are environmentally friendly for reuse.
- Team Members
- Bo Gao
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