Dragon Boat Festival Packaging Poklon kutija by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2022
Dragon Boat Festival Packaging Poklon kutija
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
Сребрна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #134172The Design
About Dragon Boat Festival Packaging Poklon kutija
Ambalaža za Festival zmajevih čamaca je poklon kutija napravljena za kineski Festival zmajevih čamaca. Spoljašnja kutija ima oblik zmaja, sa listovima artemizije koji ocrtavaju telo i zrnastim listovima trske koji formiraju krljušti. Unutrašnja kutija prikazuje dva zmaja koja drže zongci, motiv koji u kineskoj kulturi znači dvostruku sreću. Kada se poklopac podigne, četiri strane unutrašnje kutije se otvaraju pod dejstvom gravitacije, poput zavese koja se podiže. Kutija je izrađena od ekološkog papira sa trodimenzionalnim rezbarenjem u papiru i slojevitim kartonom. Dizajn prenosi želje za zdravljem i dobrom srećom.
The Recognition
About the Сребрна награда A' Design Award
Dragon Boat Festival Packaging Poklon kutija је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Dragon Boat Festival Packaging Poklon kutija буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Dragon Boat Festival Packaging Poklon kutija је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
- Dimensions & Packaging
- 475mm X 213mm X 130mm
- Production Technology
- Eco-friendly paper and 3D paper carving techniques
- Design Challenge
- The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
- Research
- The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
- Inspiration
- It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
- Project Duration
- This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
- Operation Flow
- When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu
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