Zhu Xixi Поклон Кутија by Jin Zhang is a highly esteemed winner of the very prestigious 2022 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2022
Zhu Xixi Поклон Кутија
by Jin Zhang
Client: Wuhan Sanbu Brand Design
Гвоздена награда A' Design Award Winner in Паковање Category
- 12,808
- Verified Award Winner
- Verify Award Status for #134487
The Design
About Zhu Xixi Поклон Кутија
2022 је година тигра у кинеском лунарном календару. Најдиректнији начин је коришћење тигрове графике. Дизајнер користи сличан изговор тигра и благослова на кинеском, и користи пет тигрова да изрази ву фу лин мушкарце (кинески идиом, који се обично користи у Новој години). користите идиоме и графике да формирате двоструке новогодишње благослове. Подебљане наранџасте и зелене контрастне боје чине читав пакет елегантнијим. Кутија се може користити као украсна слика, а у исто време постоји и слика тигра у боји за интеракцију људи.
The Recognition
About the Гвоздена награда A' Design Award
Zhu Xixi Поклон Кутија је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Zhu Xixi Поклон Кутија буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Zhu Xixi Поклон Кутија заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
- Dimensions & Packaging
- 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
- Tags
- zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
- Production Technology
- Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
- Design Challenge
- The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
- Research
- After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
- Inspiration
- The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
- Project Duration
- The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
- Operation Flow
- In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
- Team Members
- Designer ：Jin Zhang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
