Freeze Dried Ambalaža za kafu by Shanghai Yuanshang Culture Communication Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Златна награда A' Design Award in Дизајн паковања Competition Category.
ЗлатнаПаковање· 2022
Freeze Dried Ambalaža za kafu
by Shanghai Yuanshang Culture Communication Co., Ltd.
Client: Huzhou Jinnuokang Health Technology Co., Ltd.
Златна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #134719The Design
About Freeze Dried Ambalaža za kafu
Freeze Dried je dizajn ambalaže za kafu kreiran za mlado potrošačko tržište. Ambalaža kombinuje moderan izgled sa elementima tradicionalne kineske kulture. Vizuelni koncept zasnovan je na pet elemenata – zlatu, drvetu, vodi, vatri i zemlji – i koristi tradicionalne kineske boje. Velika limenka sadrži nekoliko manjih limenki, tako da je set jednostavan za skladištenje i nošenje. Svaka mala limenka može ponovo da se zatvori, što pomaže u kontroli količine upotrebljene kafe. Spoljna etiketa štampana je na premaznom papiru, a male limenke izrađene su od polipropilena.
The Recognition
About the Златна награда A' Design Award
Freeze Dried Ambalaža za kafu је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Freeze Dried Ambalaža za kafu буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Freeze Dried Ambalaža za kafu ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
- Dimensions & Packaging
- Diameter 95mm
Height 130mm - Tags
- Ingenious, Quality, Fashion
- Production Technology
- [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP) - Design Challenge
- The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
- Research
- The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
- Inspiration
- The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
- Project Duration
- The project started in Shanghai in November 2020 and ended in May 2021.
- Operation Flow
- The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.
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