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Wuhan Resort Primarna funkcija: Dizajn enterijera prodajnog centra by DSC Design

Wuhan Resort Primarna funkcija: Dizajn enterijera prodajnog centra by DSC Design is a highly esteemed winner of the very prestigious 2022 Сребрна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.


СребрнаЕнтеријер· 2022

Wuhan Resort Primarna funkcija: Dizajn enterijera prodajnog centra

by DSC Design

Client: DSC Design

Сребрна награда A' Design Award Winner in Ентеријер Category

Colors

The Design

About Wuhan Resort Primarna funkcija: Dizajn enterijera prodajnog centra

Wuhan Resort je prodajni centar velikog kulturno-turističkog kompleksa u Vuhanu, Kina. Enterijer se prostire na 3.810 kvadratnih metara i nastavlja zakrivljeni dizajnerski jezik fasada zgrade. Zakrivljeni brendirani zid i veliki LED ekran prate liniju prstenastog spuštenog plafona. Prilagođeni materijali, uključujući bešavne plafonske panele sa izgledom drveta i bešavne podove od veštačkog kamena, stvaraju jedinstvenu površinu. Zakrivljeni zidovi usmeravaju kretanje i oblikuju prostore za čitanje i kafu, prodajne razgovore i interakciju, povezujući trgovinu, umetnost i prirodu.

The Recognition

About the Сребрна награда A' Design Award

Wuhan Resort Primarna funkcija: Dizajn enterijera prodajnog centra је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Wuhan Resort Primarna funkcija: Dizajn enterijera prodajnog centra буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Wuhan Resort Primarna funkcija: Dizajn enterijera prodajnog centra је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The project continues the artistic design languages of building facades. The design team blended humanism and naturalism into the interior. To set the benchmark for future ecological resorts, the design team shaped a brand new humanistic community that integrates commerce, art and nature into a whole. Reading & coffee scene, negotiation & sales scene, and interactive & instagrammable scene are incorporated into the overall immersive space, evoking imagination about and resonance with future life.
Dimensions & Packaging
Project area: 3,810sqm
Function: Sales center
Tags
DSC DESIGN, Sunac, Wuhan Resort, Sales Center, Humanistic Community, "Contemporary Heaven of Peace"
Production Technology
1. The curved brand wall and the huge LED screen are naturally coherent, responding to the annular suspended ceiling.
2. A large amount of hyperbolic surfaces and customized materials, such as the seamless wood-like panel on the suspended ceiling, and the seamless special artificial stone on the floor, bring a natural and integrated spatial feeling.
Design Challenge
Due to the distinctive architectural form and lots of hyperbolic shapes, it was a big challenge to integrate and unify the interior and the architecture and ensure the practical effect of construction techniques. Besides, how to achieve a good lighting effect in such a large space posed another great challenge to the project.
Research
In addition to functionality and aesthetic value, the design attempts to pacify the inner world and slow down the pace of life. The design expresses art and touches the hearts of people. The boundary between the interior and the outside is gradually resolved. People can enjoy reading, chatting, sunshine and shades while sitting under a tree. The project performs a future composite format and redefines the relationship between people and nature, allowing people to embrace ecology and themselves.
Inspiration
Huangpi District is located in Wuhan, China, enjoying beautiful natural sceneries, known as "Back Garden of Wuhan". Two developers Sunac China and Wuhan Urban Construction Group worked together to build the world-class tourist destination Wuhan Resort here, practicing the value system of urban co-construction. The project is the sales center of Wuhan Resort, a large-volume cultural and tourist complex. DSC DESIGN was entrusted to carry out the creativity and execution of interior finishes.
Project Duration
Started in: 2020.10
Finished in: 2021.05
Location: Wuhan, Hubei Province
Operation Flow
The curved surfaces and lines and large-area blank form an abstract context, which highlights the charm of spatial atmosphere, naturally shows the fluidity of interior structure, and produces a waving, textured and soft aesthetic. The varying walls guide circulation routes. The landscape narrative techniques, which combine the virtuality and reality, break the spatial dullness and arouse emotional variation, with artistry stimulating people's curiosity to explore the immersive space.
Team Members
Interior finishes design: DSC·DESIGN
Interior finishes design team: Li Zizhao, Xia Pengjun, Xu Lei, Zhao Zhiyuan, Zhang Gongfa, Wang Xingyun, Zhu Feng, Zhu Zhiyong, Ma Xueting
Image Credits
JS studio / YU PHOTOGRAPHY

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