Cloud Mountain Type Dizajn tipografije by Meng Shenhui is a highly esteemed winner of the very prestigious 2022 Сребрна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
СребрнаГрафика· 2022
Cloud Mountain Type Dizajn tipografije
by Meng Shenhui
Client: Shenzhen Chengmei Culture Communication Co., LTD
Сребрна награда A' Design Award Winner in Графика Category
- 32,462
- Verified Award Winner
- Verify Award Status for #135379
The Design
About Cloud Mountain Type Dizajn tipografije
Cloud Mountain Type je tipografija inspirisana planinama obavijenim oblacima i maglom u Džang Đijađiju, kao i drevnim kineskim pejzažnim slikarstvom. Oblici slova kombinuju tradicionalnu kinesku slikovitost oblaka i planina sa strukturom latiničnog pisma. Svaki znak je ručno crtan, a zatim dorađen digitalnim softverom za obradu slika, i tipografija se može koristiti u različitim veličinama. Posmatrani izbliza, detalji preuzimaju prevlast i slovo postaje teško prepoznatljivo, baš kao što se oblik planine ne može sagledati sa njenog vrha.
The Recognition
About the Сребрна награда A' Design Award
Cloud Mountain Type Dizajn tipografije је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Cloud Mountain Type Dizajn tipografije буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Cloud Mountain Type Dizajn tipografije је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
- Dimensions & Packaging
- Variable size
- Tags
- Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
- Production Technology
- Photoshop, Pixelmator software, Hand drawing
- Design Challenge
- Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
- Research
- When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
- Inspiration
- The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
- Project Duration
- The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
- Operation Flow
- The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
- Team Members
- Meng Shenhui
- Image Credits
- Meng Shenhui
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