Chasing Light Izložbeni salon by AD Architecture is a highly esteemed winner of the very prestigious 2022 Сребрна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
СребрнаЕнтеријер· 2022
Chasing Light Izložbeni salon
Client: AD Architecture
Сребрна награда A' Design Award Winner in Ентеријер Category
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- Verified Award Winner
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The Design
About Chasing Light Izložbeni salon
Chasing Light je izložbeni salon dizajniran za brend keramičkih pločica u Fošanu, Kina. Enterijer se prostire na 890 kvadratnih metara i objedinjuje prostore za prijem, izlaganje i doživljaj. Proizvodi od keramičkih pločica podeljeni su u četiri kategorije i prikazani su na horizontalnim i vertikalnim površinama unutar prostora. Geometrijski oblici i razmere prostorija ističu velike ploče od sinterovanog kamena. Svetlost pojačava prirodne teksture ploča. Glavni materijali uključuju ploče od sinterovanog kamena, umetničku boju, nerđajući čelik i akril. Raspored vodi posetioce jasno definisanom putanjom.
The Recognition
About the Сребрна награда A' Design Award
Chasing Light Izložbeni salon је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Chasing Light Izložbeni salon буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Chasing Light Izložbeni salon је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product display space continues the overall design logic. To solve the problem of exhibition, ceramic tile products are divided into four categories, and are showcased in a pure manner on the horizontal and vertical surfaces within the space. With the interaction of light and geometric forms, and based on architectural aesthetics, the design expresses the confidence of the space and highlights the high-end products.
- Dimensions & Packaging
- Building area:890 square meters
Type:Showroom - Tags
- AD ARCHITECTURE, Xie Peihe, plain aesthetics, light & geometric forms, corporate headquarters, brand display
- Production Technology
- The geometric form and scale of the space highlight the large size of sintered stones. Complemented by light, the textures of natural sintered stones are strengthened. The tranquil light, powerful forms and natural tactile experience are intriguing, evoking various emotions and thinking.
Main materials: sintered stone panel, artistic paint, stainless steel, acrylic - Design Challenge
- Conventional showrooms face two common problems. First, the conventional spatial pattern restricts products to expressing themselves. Second, unreasonable ways of product display make the space disorderly, and do not well show the strengths of products, thereby lowering buyers' shopping desires.
There are 38 types of sintered stone panels, which can be used in 54 different ways in various spaces. To efficiently display the diversified uses of such a variety of products posed a big challenge. - Research
- The design breaks the homogeneous design of conventional showrooms and ways of product display, and enables products to resonate with the space, nature, people and time. It's a bold exploration of showroom design in China's ceramics sector.
By releasing the column networks of the space, the project creates a free, relaxing spatial atmosphere and well-organized circulation route, allowing visitors to experience all products and participate in every spatial node by following the set circulation. - Inspiration
- Based on the core values of the ceramic tile brand with a history of 25 years, the project adopts the design logic that meets the demands of contemporary and future exploration, and shows respect to the brand's culture and core. The design team dug into the philosophy that respects nature and values a plain aesthetic. Through architectural space and light, the designers expressed their understanding of the ceramic tile products with a confident attitude.
- Project Duration
- Start time: 2021.08
Completion time: 2021.11
Location: Foshan, Guangdong Province - Operation Flow
- The reception lobby breaks the original high and closed space, lowers the height of the ceiling, and creates interesting forms and a sense of strength, which visually extends the interior surfaces, enriches the spatial layers and effectively removes the oppressive feeling brought by closed space.
The design displays the brand's image in an interactive manner, and creates connection between the 12 square columns and the brand. Several transitional spaces are inserted to link spatial nodes. - Team Members
- Chief designer:Xie Peihe
Furnishings:AD ARCHITECTURE - Image Credits
- Ouyang Yun
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