Vessi Animation Primarna funkcija: Animacija proizvoda by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 Сребрна награда A' Design Award in Дизајн филма, видеа и анимације Competition Category.
СребрнаФилм· 2022
Vessi Animation Primarna funkcija: Animacija proizvoda
Client: Morgan Studio
Сребрна награда A' Design Award Winner in Филм Category
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The Design
About Vessi Animation Primarna funkcija: Animacija proizvoda
Vessi Animation je promotivna animacija napravljena za jednu čizmu. Animacija predstavlja proizvod kroz prirodne vizuelne elemente koji povezuju obuću sa načinom života kupca. Voda se odnosi na karakteristike čizme, dok oblaci sugerišu lakoću. Čizma je modelovana tehnikama tvrdih površina u programu 3ds Max, uz korišćenje fotografija kao reference, a primenjene su i teksture kože. Renderovanje je urađeno pomoću Redshift-a, a simulacije pomoću Houdini-ja. Animacija je korišćena na veb-sajtu proizvoda i na društvenim mrežama, bez objašnjavajućeg teksta.
The Recognition
About the Сребрна награда A' Design Award
Vessi Animation Primarna funkcija: Animacija proizvoda је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Vessi Animation Primarna funkcija: Animacija proizvoda буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Vessi Animation Primarna funkcija: Animacija proizvoda је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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