Qyf Enterijer butika by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 Сребрна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
СребрнаЕнтеријер· 2022
Qyf Enterijer butika
Client: Sun Concepts
Сребрна награда A' Design Award Winner in Ентеријер Category
Verified Award Winner
Verify Award Status for #136205The Design
About Qyf Enterijer butika
Qyf je enterijer multibrend butika u Vuhanu, Kina, sa ukupnom izgrađenom površinom od 270 kvadratnih metara. Prodavnica nudi širok asortiman proizvoda, pa se izlaganje zasniva na velikim površinama umesto na brojnim policama. Ovo jednostavno rešenje čuva celovitost prostora. Ogledala reflektuju enterijer i čine da prostor izgleda dublje. Metal, kamen i staklo formiraju jednostavne geometrijske oblike. Velike staklene površine pretvaraju prodavnicu u izlog za prolaznike. Kružna putanja vodi posetioce pored svakog izloženog predmeta.
The Recognition
About the Сребрна награда A' Design Award
Qyf Enterijer butika је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Qyf Enterijer butika буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Qyf Enterijer butika је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.
The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense. - Dimensions & Packaging
- Gross built area: 270 sqm;
Project type: Boutique - Tags
- Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
- Production Technology
- By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
- Design Challenge
- QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.
The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes. - Research
- The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
- Inspiration
- As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand. - Project Duration
- Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China - Operation Flow
- Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.
The circular moving line in the store allows the visitors to appreciate every delicate item in the store.
With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic. - Team Members
- Liu Zheng
- Image Credits
- Liu Zheng and Wang Minjie
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