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Nomi Mahjong Set za mahjong by Nio Life

Nomi Mahjong Set za mahjong by Nio Life is a highly esteemed winner of the very prestigious 2022 Бронзана награда A' Design Award in Дизајн играчака, игара и хоби производа Competition Category.


БронзанаИграчке· 2022

Nomi Mahjong Set za mahjong

by Nio Life

Client: NIO Life

Бронзана награда A' Design Award Winner in Играчке Category

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Verified Award Winner

Verify Award Status for #136346

Colors

The Design

About Nomi Mahjong Set za mahjong

Nomi Mahjong je set za mahjong kreiran za tradicionalnu kinesku stonu igru. Pločice koriste crnu osnovu sa plavim detaljima, inspirisanim šemom boja brenda Nio, kako bi se postigao izgled visokog kontrasta. Likovi Nomi inteligentnog asistenta pojavljuju se u nekoliko oblika na pločicama. Pločica sa jednom tačkom poprima oblik Nomija, dok su bambusove pločice zasnovane na slovu I iz imena Nomi. Pločice su izrađene od melamina visoke gramature, kockice od legure, a žetoni od gline. Prenosiva kutija za skladištenje ima klizni poklopac za brzo pakovanje.

The Recognition

About the Бронзана награда A' Design Award

Nomi Mahjong Set za mahjong је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Nomi Mahjong Set za mahjong буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Nomi Mahjong Set za mahjong сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
With a geeky black color base, NOMI mahjong redesigned the traditional mahjong tiles to appear affable and high-tech-ish. Combining the traditional Chinese table game with NOMI, which is the warmest AI tide brand in th human world, gives the traditional national treasure mahjong a distinctive technological fashion.
Dimensions & Packaging
345*175*84mm
Production Technology
Mahjong material: high GSM Melamine
Dice material: alloy
Chips: clay
Design Challenge
It’s challenging to fit in with the NIO design philosophy. Therefore, through combining the sense of technological intelligence and affinity, the design aims to enhance brand recognition and meet the needs of target consumers.
Research
In China, Mahjong is a popular traditional table game. This innovative model of Mahjong card pattern integrates a NOMI intelligent AI assistant and the color of NIO automobile. 1 Dot is in the shape of NOMI, and Bamboo tiles are evolved from the the letter I in NOMI.
Inspiration
Inspired by the NIO intelligent assistant NOMI and the NIO brand color scheme, the design incorporates NOMI of various forms into the tiles. The blue color scheme derives from NIO brand color, providing a high contrast visual effect and creating a tech atmosphere through the contrasting color of black and blue.
Project Duration
Opening of the project in 2019/6, first light offering in 2021/5.
Operation Flow
The storage box is portable and can quickly store mahjong tiles because of its sliding lid design.
Team Members
NIO Life

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